The B2B buyer-positioning workbook: turn expertise into a clear message
A step-by-step guide with a worked example, evidence checks and a downloadable worksheet for founders and specialist businesses.
Author
Shruti Kaushik
Founder of Klype. These guides cover practical ways to explain your expertise and connect it with a relevant audience.
Articles by Shruti
A 30-day founder content plan built around real work, not daily posting
Build a manageable month of useful content with an idea bank, an example schedule, a review loop and a downloadable planner.
How to build a B2B lead magnet people can actually use
Choose a buyer problem, create a practical resource, write its landing page and plan the follow-up with a downloadable launch kit.
Lead-magnet ideas by industry: choose a resource your buyer needs
A curated guide adapted from Shruti Kaushik's Notion library, with practical ideas for SaaS, agencies, consultants and independent experts.
Before you post more, decide what you want to be known for
A practical positioning brief for founders whose content says a lot but leaves buyers unsure why it matters.
How to turn a founder interview into content that sounds like a person
Ask about decisions and examples, not generic thought leadership. Then edit without inventing a better story.
How to choose a B2B creator partner beyond follower count
A practical brief for assessing audience relevance, collaboration quality and the next step after attention.
A SaaS founder's content plan before the big customer wins
Show how you think, what you are learning and what the product actually does without manufacturing traction.
How freelancers can explain their value without saying 'I help brands grow'
Turn a broad service description into a clear account of the problem you solve and how you work.
A professional presence for students, built from work they have actually done
Explain coursework, club projects and independent learning without pretending to have years of professional experience.
What to measure when your content gets attention but few enquiries
A simple review that connects audience, message and next step without pretending every impression is pipeline.