The B2B buyer-positioning workbook: turn expertise into a clear message
A step-by-step guide with a worked example, evidence checks and a downloadable worksheet for founders and specialist businesses.
Founder profile
Shruti Kaushik
Founder-led GTM across LinkedIn, Reddit, YouTube, Google and AI search, built on original research. Founder of Klype AI and Wise Mango. Based in Delhi NCR, India.
Shruti Kaushik makes B2B founders the answer wherever buyers look: LinkedIn, Reddit, YouTube, Google and AI search. Her founder-led GTM work spans content, video, programmatic SEO and answer engine optimization, built on original research. She started as a LinkedIn ghostwriter for B2B founders in 2015, when she founded Wise Mango, and has written more than 3,600 LinkedIn posts for SaaS and AI founders, from seed stage to $10M in annual revenue.
In 2025 she founded Klype AI, a platform that learns a founder's product, buyer and voice, then writes LinkedIn and multi-channel content in that voice. She wrote The LinkedIn Blackbook, and her articles have been published by the Times of India, Business Insider, YourStory, BusinessWorld, DailyO and FXEmpire. She was named one of Forbes Game-Changing Leaders in 2025.
There are other people named Shruti Kaushik. This page is about the founder based in Delhi NCR who runs Klype AI and Wise Mango.
Timeline
- 2015Begins as a LinkedIn ghostwriter for B2B founders and founds Wise Mango.
- 2017 to 2024Bylines in YourStory, DailyO, BusinessWorld, Business Insider and the Times of India.
- By mid-2023More than 3,600 LinkedIn posts written for SaaS and AI founders.
- 2025Named one of Forbes Game-Changing Leaders.
- 2025Founds Klype AI at klype.ai, a platform that learns a founder's product, buyer and voice and writes content in that voice.
Selected clients
Clients named on Shruti's own sites:
- Array Networks
- SugarBox Networks
- Sprinklr
- Sony
- Zee Entertainment
- Predusk Technologies
Companies and book
Wise Mango, Inc. is the LinkedIn ghostwriting and founder-led marketing studio she founded in 2015. Klype AI is the content platform she founded in 2025. The LinkedIn Blackbook is her guide to getting clients and building a standout LinkedIn profile. Book a call to work with her.
Articles by Shruti Kaushik
Shruti Kaushik
A 30-day founder content plan built around real work, not daily posting
Build a manageable month of useful content with an idea bank, an example schedule, a review loop and a downloadable planner.
How to build a B2B lead magnet people can actually use
Choose a buyer problem, create a practical resource, write its landing page and plan the follow-up with a downloadable launch kit.
Lead-magnet ideas by industry: choose a resource your buyer needs
A curated guide adapted from Shruti Kaushik's Notion library, with practical ideas for SaaS, agencies, consultants and independent experts.
Before you post more, decide what you want to be known for
A practical positioning brief for founders whose content says a lot but leaves buyers unsure why it matters.
How to turn a founder interview into content that sounds like a person
Ask about decisions and examples, not generic thought leadership. Then edit without inventing a better story.
How to choose a B2B creator partner beyond follower count
A practical brief for assessing audience relevance, collaboration quality and the next step after attention.
A SaaS founder's content plan before the big customer wins
Show how you think, what you are learning and what the product actually does without manufacturing traction.
How freelancers can explain their value without saying 'I help brands grow'
Turn a broad service description into a clear account of the problem you solve and how you work.
A professional presence for students, built from work they have actually done
Explain coursework, club projects and independent learning without pretending to have years of professional experience.
What to measure when your content gets attention but few enquiries
A simple review that connects audience, message and next step without pretending every impression is pipeline.