Shayna Ecounified
Founder LinkedIn for Paras Saluja, recycled-plastic tiles. 2023, first 45 days.
81,900
reactions on a single founder post
Challenge. A sustainability founder with a strong story and no time to publish it.
What was done. Founder-voice LinkedIn posts, plus content and inbound marketing automation so publishing did not depend on his calendar.
Outcome.
- 81,900 reactions, 4,130 comments and 1,515 reposts on one post
- 100+ PR and networking opportunities within 45 days
- 300% increase in brand outreach, per the case file
- 10+ hours a week saved on content
SugarBox Networks (Zee)
Company LinkedIn page. 28 Dec 2023 to 26 Mar 2024.
642%
increase in reactions, to 1,499
Challenge. A company page that needed organic reach among decision-makers and proof of whether sponsored posts were worth it.
What was done. Newsletter-led LinkedIn content funnels, thought-leadership posts, content outreach and an analytics review within 15 days of posting.
Outcome.
- Reactions up 642.1% to 1,499
- Comments up 283.3% to 69, reposts up 250% to 28
- In the first month, sponsored posts performed 95% worse than organic
Suflex Media
Personal-branding and ghostwriting firm, India. 2024; the record gives no start and end dates.
22x
average return on ad spend
Challenge. No funnel, automation or strategy, and over eight months of junk leads.
What was done. Competitor-led research, then Meta lead-generation campaigns (about 70% Instagram, 30% Facebook), lookalike audiences, manual bid caps and one-to-one strategy calls. Paid Meta, not LinkedIn.
Outcome.
- Average cost per lead INR 350 on INR 24,987 ad spend
- 10+ clients onboarded
- INR 5,50,000 revenue, 22x average return on ad spend
Nisha Nayn (Blue Mango Digital)
Personal-branding consultant. Campaigns launched the second week of October 2024.
14
appointments from INR 3,009 of ad spend
Challenge. A crowded personal-branding segment and difficulty getting qualified senior people into meetings.
What was done. The same research-first method: Meta lead-generation campaigns, lookalike audiences, a dedicated landing page and manual bid caps. Paid Meta, not LinkedIn.
Outcome.
- Average cost per lead INR 214.90
- 14 appointments generated
- 3 deals in the pipeline at the time of the record (early result; closed revenue not stated)
Figures come from case-study records and platform screenshots. Where a record gives no period or closed revenue, the case says so.