The Wise Mango, Inc. resource libraryLess theory.
Something to work with.
Three complete field guides, each with examples and a take-away workbook. Use them to make a decision, prepare a brief or organise the next month.
01 / Free guide + workbookBuyer-positioning workbook
A step-by-step guide with a worked example, evidence checks and a downloadable worksheet for founders and specialist businesses.
- A worked buyer-positioning example
- A blank brief and evidence checklist
- A message-comprehension review
Download the PDF ↓Read the complete guide →02 / Free guide + workbook30-day content planner
Build a manageable month of useful content with an idea bank, an example schedule, a review loop and a downloadable planner.
- A month organised into four working weeks
- An idea bank and editorial planning sheet
- A review for enquiries and useful responses
Download the PDF ↓Read the complete guide →03 / Free guide + workbookLead-magnet launch kit
Choose a buyer problem, create a practical resource, write its landing page and plan the follow-up with a downloadable launch kit.
- A buyer-job and format brief
- Landing-page and distribution worksheets
- A delivery and measurement checklist
Download the PDF ↓Read the complete guide → Start with the question in front of you.
If the message is unclear, begin with positioning. If you know what to say but cannot sustain the routine, use the content planner. If you need a useful resource readers can take away, start with the lead-magnet kit.
These are editorial frameworks, not guaranteed growth formulas. The examples are fictional and the worksheets ask you to supply your own facts.