The Wise Mango, Inc. journal

Make your expertise travel.

Clear thinking on content, positioning and distribution. For founders, independent experts and people building a professional presence.

The Wise Mango, Inc. field guides

Useful enough to keep.
Practical enough to use today.

Full guides, worked examples and printable worksheets. Free to read and download. No email required.

01 / Free guide + workbook

Buyer-positioning workbook

A step-by-step guide with a worked example, evidence checks and a downloadable worksheet for founders and specialist businesses.

  • A worked buyer-positioning example
  • A blank brief and evidence checklist
  • A message-comprehension review
Download the PDF ↓Read the complete guide →
02 / Free guide + workbook

30-day content planner

Build a manageable month of useful content with an idea bank, an example schedule, a review loop and a downloadable planner.

  • A month organised into four working weeks
  • An idea bank and editorial planning sheet
  • A review for enquiries and useful responses
Download the PDF ↓Read the complete guide →
03 / Free guide + workbook

Lead-magnet launch kit

Choose a buyer problem, create a practical resource, write its landing page and plan the follow-up with a downloadable launch kit.

  • A buyer-job and format brief
  • Landing-page and distribution worksheets
  • A delivery and measurement checklist
Download the PDF ↓Read the complete guide →

Explore the resource library →

Latest guides

11 guides