Story
Describe a decision you actually made. What changed, and what did you learn?
Turn your work into
content worth reading.
A printable adaptation of Content Ideas for Founders, preserving its content types, Growth–Nurture–Convert questions and content-matrix method. The examples below are illustrative. Original performance claims and sample achievement numbers are not presented as results.
1. Start with a real buyer question
Write who you want to help and the decision they are trying to make. Choose an event, customer question or observation from your own work. Do not begin with an impressive claim you cannot substantiate.
Worked example — fictional
A software founder hears: “Who will own the setup after we buy?” A useful article explains responsibilities during onboarding, not “five secrets to exponential growth”. The source is a permitted, anonymised question; no customer quotation or result is invented.
2. Choose one content type
Why
Explain why you chose a particular approach and what you declined to do.
Analysis
Compare evidence from a defined sample. State sources, dates and limits.
List
Share a short selection and explain your criteria for including each item.
How-to
Show the steps a reader can follow, including inputs and a completed example.
Opinion
State your view, the observation behind it and what might change your mind.
Present and future
Separate today’s observable conditions from your predictions.
Mistake
Explain a real error, its consequence and the process you changed.
Misconception
Name a common belief and use evidence to explain where it breaks down.
Customer story
Use a customer’s approved account and attributable results, not invented numbers.
Offer
Explain who the service fits, what is delivered and the next step.
3. Use Growth, Nurture or Convert deliberately
Growth: What have you learned? Which problem did you solve? What are buyers asking? Use stories, lessons and relevant observations to introduce your work.
Nurture: What do buyers struggle with? What have they already tried? Which process can you explain? Use walkthroughs and practical education to make your thinking useful.
Convert: What does your offer include? What is working with you like? Which evidence can you share with permission? Explain fit and invite a relevant next step.
4. Build a small content matrix
Choose three subjects your buyers care about. Cross each subject with one type above. Start with three ideas, not a packed calendar. For the onboarding example: a story about assigning ownership, a setup checklist and an explanation of what support includes.
5. Fill in your publishing brief
Buyer and decision: __________________________________
Question in the buyer’s words: __________________________
Evidence/source and permission: _________________________
Subject + content type: _________________________________
Main point: __________________________________________
Steps or example: _____________________________________
What this does not prove: _______________________________
Next step for the reader: ________________________________
Format and channel: ___________________________________
Result to review and date: _______________________________
6. Match the format to the explanation
The original framework offers text, image, carousel, video and infographic formats. Use text for a clear argument, a carousel for a sequence and a walkthrough for a process that is easier to see. One idea does not require five separate productions.
An original visual from the Notion library
The separate LinkedIn post-examples resource includes this historical analytics screenshot. Use it to see how an outcome can be documented. The account, attribution and causes have not been independently verified; it is not evidence of Klype performance or a promise of similar results.
When documenting your own work, retain the date range, account context and actions taken. Separate profile views from enquiries and paid customers; a screenshot alone cannot establish causation.
7. Review what actually happened
Record replies that mention the problem, requests for more detail and suitable enquiries separately from views or likes. A download is not a qualified buyer. Keep the source and original brief so you can identify which question helped a conversation.
Source: Shruti Kaushik’s Notion resource, “Content Ideas for Founders (2025): KLYPE”, reviewed 10 September 2026. This is an edited web workbook, not a live Notion database or an export of private notes.