Shruti KaushikWise Mango writes LinkedIn content for CFOs and finance leaders who need a visible point of view on capital, cost and reporting without putting a single number at risk. Shruti Kaushik interviews you, drafts to a written voice guide, edits every piece and sends it to you for an accuracy check before you publish. Two 60-minute discovery calls start the engagement; pricing is shared on a call.
What LinkedIn has to do for CFOs
CFOs are read by boards, bankers, auditors, investors, finance candidates and the rest of the executive team. The profile has to show that the person running the numbers thinks clearly about them, and it has to do so without disclosing anything material about the company. For a listed or late-stage company that constraint is strict; for a smaller one it is still real.
The useful content is about how finance decisions are made: how you build a forecast you trust, what you cut first, how you explain a variance to a board, what you look for in a controller. These are the things peers, candidates and future employers want to read, and none of them require a figure.
What changes in the process
The voice guide for a CFO starts with an exclusion list: company financials, guidance, deal activity, anything the general counsel would want to see first. Interviews stay on method and judgement. Where your company has a disclosure or communications policy, drafts are written to sit inside it, and approval can include whoever in your company needs to sign off; that step is agreed in the written proposal.
Proof is the quality of the reasoning, not the size of the balance sheet. Posts are written at a level a board member would respect and a first-time founder could follow, because both read finance leaders on LinkedIn. Nothing is published until you have checked every line.
Three sample topic angles
- How I build a forecast I would bet on. The assumptions you test first and the ones you refuse to accept from a department.
- What I cut first, and what I never cut. The order of operations in a cost review, and the reasoning behind it.
- Explaining a variance to a board. What a board actually wants to hear and the mistake most finance teams make in the room.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
How the engagement runs
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit. Pricing is shared on a call, not on this page.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits; AI supports the drafting where it saves time; a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published. You publish from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised; progress is reviewed against measures agreed with you.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Can this be done without disclosing company information?
Yes. The voice guide starts with an exclusion list covering financials, guidance, deals and anything subject to a disclosure policy. Interviews stay on method, and you approve every line before publication.
Can our legal or communications team review drafts?
Yes. Additional sign-off steps are agreed in the written proposal so that the review cycle is clear before work starts.
Is this only for CFOs at large companies?
No. Finance leaders at companies of any size work with Wise Mango. The exclusion list is simply shorter for a private company than for a listed one.
Who writes the content?
Shruti Kaushik writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.