Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik. It has no office, staff or local presence in Stockholm and works with founders there remotely, on video and by email. It is written for Stockholm founders in software, fintech and gaming who want clear, modest posts that still stand out. Content is interviewed out of you, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing is shared on a call.
A studio in India, working with Stockholm
Stockholm teams are used to working with colleagues in other countries and to calendar-based collaboration, so a remote studio slots in easily. Shruti interviews you by video in your afternoon, drafts overnight India time and sends text for the next morning. There is no Stockholm office; the work is done by the founder from India.
Time zones and call windows
Stockholm is on Central European Time (UTC+1) under standard time and Central European Summer Time (UTC+2) under daylight saving. India is 4 hours 30 minutes ahead under standard time, when calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving India is 3 hours 30 minutes ahead, and calls fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Swedish workdays often end earlier than in southern Europe, so the afternoon slot is the safest. A fixed weekly time works well, and drafts and approvals move on email between calls.
The local B2B scene
Stockholm is the base of Spotify, Klarna, King, Tink and Voi, and it has long produced a high number of consumer and fintech companies for its size. A culture of open collaboration and a high share of English speakers make it easy for local founders to address an international audience.
What founders post about
Stockholm founders post about building a global product from a small country, how to run flat organisations at scale, what happens to culture as a company grows and how to hire internationally. Posts rarely work when they boast; they work when they explain a decision.
Language on LinkedIn
Swedish is the main language, and English is widely spoken, so English-language LinkedIn posts are normal for B2B and technology founders. Wise Mango writes in English only. EF Education First publishes an annual English proficiency index that places Nordic countries among the strongest in its ranking in recent editions.
Source: EF Education First, EF English Proficiency Index, accessed 5 November 2026: https://www.ef.com/wld/epi/
What local buyers expect
The Swedish idea of lagom, roughly just enough, shows up in business writing as restraint. Buyers distrust hype and favour consensus, evidence and a clear next step. A post that credits the team and states a modest, verifiable result will outperform a loud one. Overly American phrasing can read as boastful.
How the engagement runs
Many Stockholm clients want to involve their communications or product colleagues. The approval step can include a second reader of your choice, and Shruti can work from notes they provide, as long as you remain the person approving every post.
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds and responsibilities; pricing is shared on a call. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. Drafts are written in English. No reach, lead or revenue outcome is promised.
Book a 30-minute call with Shruti ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Nearby locations and the hiring guide
Common questions
Do you have an office in Stockholm?
No. Wise Mango is run from India by Shruti Kaushik and has no office, staff or local presence in Stockholm. All work is done remotely, on video and by email.
What time are calls usually held for Stockholm?
Under standard time, calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving, they fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.
Will posts sound too American for Sweden?
The voice guide dials this down. The default is a plain, restrained register with specifics and credit to the team.
Can I involve my team in the review?
Yes. You can name a second reader. You remain the final approver of every post.