Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik. It has no office, staff or local presence in Zurich and works with founders there remotely, on video and by email. It is written for Zurich founders and executives in fintech, deep tech and life sciences whose buyers value precision and discretion. Content is interviewed out of you, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing is shared on a call.
A studio in India, working with Zurich
Zurich founders often sell to banks, insurers, industrial groups and research institutions, where reputation travels slowly and carefully. Shruti interviews you on video in your afternoon, drafts overnight India time and sends text for review the next morning. There is no Zurich office; the studio is in India.
Time zones and call windows
Zurich is on Central European Time (UTC+1) under standard time and Central European Summer Time (UTC+2) under daylight saving. India is 4 hours 30 minutes ahead under standard time, when calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving India is 3 hours 30 minutes ahead, and calls fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Swiss office hours are punctual and meetings are expected to start on time, so calls are booked in advance with a clear agenda. The afternoon window is the most reliable for both sides.
The local B2B scene
Zurich combines a large financial sector with a research ecosystem around ETH Zurich. Companies such as Scandit, Beekeeper and Climeworks come from the city's startup base. Readers include bankers, engineers, researchers and investors, and a considered tone is the norm.
What founders post about
Zurich founders write about regulated financial technology, spinning out of university research, selling to cautious institutions and building a company with Swiss quality standards. Posts that show how a claim was verified do better than posts that celebrate a launch.
Language on LinkedIn
Switzerland has four national languages: German, French, Italian and Romansh. Zurich is German-speaking, with Swiss German dialects spoken and Standard German written. English is common in finance, technology and research, and international posts are normally in English. Wise Mango writes in English only.
Source: Wikipedia, Languages of Switzerland, accessed 5 November 2026: https://en.wikipedia.org/wiki/Languages_of_Switzerland
What local buyers expect
Swiss buyers expect discretion, accuracy and long-term reliability. Overstatement is noticed, and posts that name clients or share confidential details can damage trust. The voice guide therefore defines in writing what may be shared, and drafts stay inside those limits.
How the engagement runs
For regulated or research-linked founders, an extra step is available: a compliance or legal reader you nominate checks sensitive posts before you approve them. That adds a day and is agreed in the proposal.
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds and responsibilities; pricing is shared on a call. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. Drafts are written in English. No reach, lead or revenue outcome is promised.
Book a 30-minute call with Shruti ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Nearby locations and the hiring guide
Common questions
Do you have an office in Zurich?
No. Wise Mango is run from India by Shruti Kaushik and has no office, staff or local presence in Zurich. All work is done remotely, on video and by email.
What time are calls usually held for Zurich?
Under standard time, calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving, they fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.
Can you work with confidentiality constraints?
Yes. The voice guide lists what can and cannot be shared, and drafts stay within it. You approve every post.
Do you write Swiss German or Standard German?
No. Drafts are in English only.