Who should pick which
Pick Column Content if you want a broader bundle in one place, including a content calendar, network growth campaign, automated posting and support over email, chat and Slack, and you are comfortable with an agency team writing for you.
Pick Wise Mango if you want one named writer, a written voice guide before any drafting, a written proposal you can read first, and approval of every piece before it is published from your own account.
Neither is right for everyone. Wise Mango is not right if you cannot spare time for interviews and approvals.
Side by side
| Wise Mango | Column Content (agency) | |
|---|---|---|
| Model | Founder-led LinkedIn ghostwriting engagement, run by Shruti Kaushik at Wise Mango, Inc. | Agency selling LinkedIn content writing and posting, as described on its own page. |
| Who writes | Shruti Kaushik writes and edits. AI supports drafting where it saves time, a human editor reads every piece, and the founder approves every piece before it goes out. | Agency writers. The page refers to its writers and does not name them or say how they are staffed. |
| How voice is captured | Two discovery calls of 60 minutes each, producing a written voice guide. Each cycle then opens with a short conversation. | Interviews. The page says the agency asks about your work, life and point of view, and writers craft posts from your stories. It also lists ongoing content interviews. |
| Turnaround | No fixed turnaround is published. Cadence, review rounds and responsibilities are set in a written proposal before you commit. | Not stated on the page. It mentions tweaking content regularly and gives no posting frequency or delivery timeline. |
| What you get | Written voice guide, written proposal, interviews and drafts matched to the guide, founder approval of every piece, publishing from your own account, and review against measures agreed with you. No reach, lead or revenue outcome is promised. | Per its page: LinkedIn content writing, content calendar, network growth campaign, ongoing content interviews, automated content posting, profile optimization, ongoing content optimization, and email, chat and Slack support. |
| Who it suits | B2B founders and executives with real expertise who can give time to interviews and approvals. | Executives, founders and thought leaders building a personal brand. |
Wise Mango facts come from its how-to-hire guide and case studies page. Column Content facts are as stated on its own page, checked 6 November 2026. No prices are compared. Nothing here is a claim about Column Content's clients or results.
What Wise Mango can show
Two dated case studies: a founder post that drew 81,900 reactions in the first 45 days of a 2023 engagement, and a company page whose reactions rose 642.1% to 1,499 between 28 Dec 2023 and 26 Mar 2024. Neither is a B2B SaaS engagement and neither forecasts what a new client will see. See the case studies page.
Questions
Is Column Content an agency or a tool?
On its own LinkedIn content writing page it describes itself as a LinkedIn content agency with writers who produce and post content.
Does either option write without talking to the founder?
No. Column Content's page describes interviews about your work and point of view. Wise Mango starts with two 60-minute discovery calls that produce a written voice guide.
Where can I check these facts?
Column Content's claims come from its own page linked at the top, checked on 6 November 2026. Wise Mango's come from its how-to-hire guide and case studies page.
Next step
Book a 30-minute strategy call ↗
Or use the form below. Read the how-to-hire guide first if you want the checklist for any provider. All comparisons.