Shruti KaushikWise Mango writes LinkedIn content for founders who are preparing or running a fundraise and need their profile to carry the thinking behind the company. It is founder-led: Shruti Kaushik interviews you, drafts from a written voice guide, edits every piece and sends it to you for an accuracy check. Nothing about the round itself is published unless you decide it should be. Engagements start with two 60-minute discovery calls; pricing is shared on a call.
What LinkedIn has to do for founders raising a round
Before a first meeting, most investors will have read your profile and your last ten posts. They are looking for how clearly you see the market, whether you can explain a hard decision in plain words, and whether the picture matches the deck. Customers, candidates and journalists read the same posts for the same reasons during a raise.
So the profile has to do three jobs at once: show a thesis, show judgement, and stay quiet about the things a raise requires you to keep quiet about. Posting more is not the point. Posting things that would survive a diligence call is.
What changes in the process
The interviews for this audience are built around decisions rather than milestones: why this wedge, why this customer first, what you changed after the last ten customer conversations, what you would not do again. Decisions are the proof that can be used; growth figures are not, unless you can show them and want to. Rounded-up traction is the first thing a diligence process finds.
The voice guide records what is off the table: fundraising status, investor names, revenue, pipeline, anything covered by an NDA or a term sheet. Every draft is checked against that list before it reaches you, and you check it again before you approve it. There is no "we are raising" post unless you choose to write one, and if you do, it is drafted so that it does not read as a solicitation.
Three sample topic angles
- Why we chose this wedge. The alternatives you considered and the customer evidence that settled it.
- A conversation that changed the roadmap. One customer, one objection, what you built instead.
- What the first version got wrong. A specific mistake, what it cost, and the rule you now follow.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
How the engagement runs
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit. Pricing is shared on a call, not on this page.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits; AI supports the drafting where it saves time; a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published. You publish from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised; progress is reviewed against measures agreed with you.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Will you write about my fundraise?
Only if you decide to, and only in terms you have approved. By default fundraising status, investor names and financial figures are excluded in the voice guide, and every draft is checked against that list.
Can posts include our traction numbers?
Only numbers you can show and are comfortable having read by investors, customers and competitors. Wise Mango does not round up, estimate or imply growth. Decisions and customer problems carry more weight than figures in most founder posts.
How much time does this take from me during a raise?
Two 60-minute discovery calls at the start, a short interview each cycle, and the time it takes you to check facts and approve drafts. You never write from scratch.
Who actually writes the posts?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.