Shruti KaushikWise Mango writes LinkedIn content for venture capital partners and principals who want founders to understand how they think, without a post straying into fund marketing. Shruti Kaushik interviews you, drafts to a written voice guide that records what cannot be said, edits every piece and sends it to you, and to your counsel where you want that, before you publish. Two 60-minute discovery calls start the engagement; pricing is shared on a call.
What LinkedIn has to do for VCs
An investor's LinkedIn presence does a different job from a founder's. The main readers are founders deciding whether to send a deck, co-investors judging how you reason, operators who might join a portfolio company, and limited partners who notice how you describe your own work. Press and conference organisers read it too.
The strongest investor accounts publish a thesis: how you evaluate a market, what you look for in a first meeting, where you think founders misjudge investors. That gives a founder a reason to approach you, and it can be written without saying anything about the fund itself.
What you can and cannot say, and what changes in the process
The constraint that matters is how fund marketing interacts with securities offering rules. In the US, the SEC's compliance guide on general solicitation explains that an offering under Rule 506(b) must not use general solicitation to market the securities, while Rule 506(c) allows general solicitation if all purchasers are accredited and the issuer takes reasonable steps to verify their status. The guide describes the verification standard as an objective determination by the issuer.
Which exemption your fund relies on, and whether a given post could count as general solicitation, are legal questions for your counsel. Other jurisdictions have their own fund marketing rules. Wise Mango does not give legal advice; we write your counsel's constraints into the voice guide and draft inside them.
- Keep thesis content separate from anything about raising or marketing the fund.
- No return figures, fund size, terms or language that invites investment in the fund unless counsel has approved the wording.
- No portfolio announcements until the company has agreed the wording and timing.
- No comments on a named company's prospects that you would not say in a partner meeting.
When your fund is actively raising, the voice guide says so and the review step includes counsel on every draft.
Sample topic angles
- How you evaluate a market before you evaluate a team. The questions you ask first and the answers that end the conversation.
- What founders get wrong about the first meeting. Concrete, kind and specific, with no named founders.
- A diligence habit you changed. One thing you stopped doing, and what replaced it.
- What a board seat is actually for. Your view of the investor's job after the cheque, in your own words.
These are starting points; the real list comes from the interviews.
Common mistakes
- Posting the fund's news and the thesis in the same voice, so that thesis posts read as marketing.
- Announcing a portfolio company before the founder has approved the post.
- Commenting on a competitor's round or a failed company in a way that identifies people.
- Using confident prediction language about a sector that the evidence does not support.
- Leaving the review step to the last minute, so counsel sees a draft only after it has been scheduled.
How the engagement runs
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit. Pricing is shared on a call, not on this page.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits; AI supports the drafting where it saves time; a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published. You publish from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised; progress is reviewed against measures agreed with you.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Can you write about our fund or its performance?
Not unless your counsel has approved the exact wording. Fund size, returns and terms are excluded by default, and anything that could invite investment in the fund goes to counsel first.
Can you announce portfolio investments?
Only with the portfolio company's agreement on the wording and timing, and with your own sign-off. Announcements follow what the company has already made public.
Who is the audience for a VC on LinkedIn?
Founders deciding whether to approach you, co-investors, operators who might join portfolio companies, limited partners watching how you think, and press.
Who writes the content?
Shruti Kaushik writes and edits the work. AI supports drafting; a human editor reads every piece; you and, where you require it, your counsel approve before it is published from your own account.