Shruti KaushikWise Mango writes LinkedIn content for lawyers and law firm partners who need a visible practice without stepping outside professional conduct rules. Shruti Kaushik interviews you on how you think about your area of law, drafts to a written voice guide that records what cannot be said, edits every piece and sends it to you for an accuracy check and sign-off before you publish. Two 60-minute discovery calls start the engagement; pricing is shared on a call.
What LinkedIn has to do for lawyers
Clients choose lawyers on trust, and trust is built before the first instruction. A general counsel comparing firms, a founder choosing a lawyer for a first round, a family deciding who to call: all of them read profiles. The profile has to show that you understand their situation and will explain it plainly.
At the same time, the rules of your bar or law society set limits on advertising, on describing past results, on anything that could be read as advice to a specific person, and on client confidentiality. Most lawyers respond by posting nothing, or by posting firm announcements. Neither builds a practice.
What changes in the process
The voice guide for a lawyer begins with the constraints: no client matters, named or identifiable; no claims about outcomes or success rates; no statements that read as advice to an individual; no language that your regulator would treat as misleading advertising. Where your firm has a marketing or compliance review, approval includes it, and that step is written into the proposal so the cycle is predictable.
Interviews then work on what is allowed and useful: how a type of problem usually arises, the questions a client should ask before instructing anyone, what has changed in your area, and what people misunderstand about it. The writing stays general and educational by design. You check every line for accuracy and for compliance; nothing is published until you have signed it off.
Three sample topic angles
- The question clients should ask before instructing anyone. A plain explanation of what good scoping looks like in your area of practice.
- What people misunderstand about this area of law. One common misconception, stated generally, and what the position actually is.
- What changed this year. A development in your field and what it means in general terms for the people it affects.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
How the engagement runs
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit. Pricing is shared on a call, not on this page.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits; AI supports the drafting where it saves time; a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published. You publish from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised; progress is reviewed against measures agreed with you.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Does this comply with bar or law society advertising rules?
The voice guide records the constraints that apply to you, drafts are written to stay inside them, and you approve every piece. Where your firm has a compliance review, it is added to the approval step. Wise Mango does not give legal advice on your professional rules; your sign-off is final.
Will you write about my cases?
No. Client matters are not used, named or made identifiable. Posts are built from general patterns, questions clients ask, and developments in your field.
Can posts mention results?
No claims about outcomes or success rates are made. The content is educational, which is both the compliant route and the one that builds trust.
Who writes the content?
Shruti Kaushik writes and edits the work. AI supports drafting; a human editor reads every piece; you and, where required, your firm approve before publishing from your own account.