Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik. It has no office, staff or local presence in Amsterdam and works with founders there remotely, on video and by email. It is written for Amsterdam founders in payments, travel tech and SaaS who want direct, evidence-led posts rather than polished marketing. Content is interviewed out of you, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing is shared on a call.
A studio in India, working with Amsterdam
Amsterdam sits four and a half to three and a half hours behind India depending on the season, which gives a comfortable half-day of overlap. Shruti interviews you by video in your afternoon, drafts overnight and sends text for your morning. There is no Amsterdam office and no local team; every draft is written and edited by the founder.
Time zones and call windows
Amsterdam is on Central European Time (UTC+1) under standard time and Central European Summer Time (UTC+2) under daylight saving. India is 4 hours 30 minutes ahead under standard time, when calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving India is 3 hours 30 minutes ahead, and calls fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Dutch teams tend to book calls tightly and finish on time, so the interview is kept short and prepared in advance: you receive the questions beforehand and the call goes straight to your answers.
The local B2B scene
Amsterdam is home to well-known technology companies such as Adyen, Booking.com and Mollie, along with a large pool of scale-ups and a dense international community. The result is an audience that knows what good B2B software and payments infrastructure looks like and is quick to challenge vague claims.
What founders post about
Useful themes for Amsterdam founders include building an international product from a small domestic market, compliance and payments regulation in Europe, hiring across borders and what actually changed in the business over a year. Posts lean on numbers you can show and decisions you can explain.
Language on LinkedIn
Dutch is the national language, but English is used widely in Amsterdam's technology and international business community, and English posts are normal on LinkedIn there. Wise Mango writes in English only. EF Education First publishes a yearly English proficiency ranking of countries, which is a useful outside check on how widely English is used in a market.
Source: EF Education First, EF English Proficiency Index, accessed 5 November 2026: https://www.ef.com/wld/epi/
What local buyers expect
Dutch directness is real. Buyers expect you to say what you think, give the reason and move on, and they dislike inflated claims. A common Dutch saying, doe maar gewoon, roughly means just act normal, and it describes the tone that tends to land: confident but unshowy. Expect pushback in comments and treat it as a feature.
How the engagement runs
Because Amsterdam founders often prefer to see structure early, the first deliverable after the discovery calls is a short content map: three or four themes, the stories behind each, and the first drafts. You approve the map, then the drafts follow the same rhythm each cycle.
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds and responsibilities; pricing is shared on a call. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. Drafts are written in English. No reach, lead or revenue outcome is promised.
Book a 30-minute call with Shruti ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Nearby locations and the hiring guide
Common questions
Do you have an office in Amsterdam?
No. Wise Mango is run from India by Shruti Kaushik and has no office, staff or local presence in Amsterdam. All work is done remotely, on video and by email.
What time are calls usually held for Amsterdam?
Under standard time, calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving, they fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.
Is directness a problem for a ghostwritten voice?
No. Directness is written into the voice guide from your own words, so the posts sound like you saying it plainly, not like a brand.
Can you write in Dutch?
No. Wise Mango writes in English only. Most B2B posts from Amsterdam technology founders are already in English.