Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik, working remotely with founders, executives and specialists in London, the wider UK and worldwide. India is four and a half to five and a half hours ahead, so calls fall in the London morning and the Indian afternoon. Content is interviewed out of you on video, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing and invoicing are arranged on the call.
A studio in India, working with London
Wise Mango is run from India by its founder, Shruti Kaushik, and works remotely with clients worldwide. There is no London office and no local team; what you get is the founder herself, on video, writing and editing your content. This page is for founders, executives and specialists in London who want to know how that works in practice before booking a call.
London has long worked with teams in India, and the overlap is comfortable: your morning is Wise Mango's afternoon, and drafts sent at the end of the Indian day are in your inbox when you start. There is no London office; you work directly with the founder, on video and by email.
Time zones and call windows
India runs on IST, UTC+5:30, all year. London is on GMT, UTC+0, in winter and BST, UTC+1, in summer, so India is five and a half hours ahead in winter and four and a half hours ahead in summer.
Typical call windows are 14:00 to 19:00 IST, which is 08:30 to 13:30 GMT in winter and 09:30 to 14:30 BST in summer. Afternoon London slots up to about 16:00 can be agreed, which is 20:30 or 21:30 IST depending on the season.
Discovery calls are 60 minutes and interviews are short, so one agreed window a week usually covers everything. Drafts and approvals move by email and shared documents, so most of the work does not depend on overlap at all.
What the London market means for your posts
London's LinkedIn audience is senior, international and quick to spot a sales pitch. Financial and professional services, fintech, SaaS, media and consulting are heavily represented, and many readers run European or global functions from a London base. Understatement is the house style: a post that shows judgement through a specific example reads far better than one that announces success.
Two practical points for UK readers. Regulated sectors, especially financial services and law, have formal rules on public communications, and the voice guide records what cannot be said and adds compliance sign-off where required. And spelling and idiom matter: the voice guide fixes British spelling and vocabulary from the start, so nothing reads as imported.
How the engagement runs
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds, responsibilities, fees and exclusions; pricing is shared on a call, and invoicing is arranged on the call. Each cycle then runs as a short interview followed by drafts. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. No reach, lead or revenue outcome is promised.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Do you have an office in London?
No. Wise Mango is run from India and works with London and UK clients remotely, on video and by email, with calls in the London morning.
What time are calls usually held?
Typically between 08:30 and 13:30 GMT, or 09:30 to 14:30 BST, which is 14:00 to 19:00 IST. Later London slots can be agreed.
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.