Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik. It has no office, staff or local presence in Paris and works with founders there remotely, on video and by email. It is written for Paris founders in AI, software and fintech who address an international audience on LinkedIn in English. Content is interviewed out of you, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing is shared on a call.
A studio in India, working with Paris
Paris founders who want to reach international buyers often choose to post in English, and that is the case this page covers. Shruti interviews you by video in your afternoon and sends English drafts the next morning. There is no Paris office; the studio is in India and the founder herself writes and edits every post.
Time zones and call windows
Paris is on Central European Time (UTC+1) under standard time and Central European Summer Time (UTC+2) under daylight saving. India is 4 hours 30 minutes ahead under standard time, when calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving India is 3 hours 30 minutes ahead, and calls fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Paris has no overlap difficulty with India: the afternoon is open, and most clients take a standard 30 to 60 minute slot between lunch and the end of their day.
The local B2B scene
Paris has a visible startup scene, anchored by Station F, a large start-up campus, and by companies such as Mistral AI, Doctolib, Alan, Qonto and Contentsquare. Large French corporates are also active buyers of software. The audience reads LinkedIn in both French and English and is accustomed to carefully argued, structured writing.
What founders post about
Paris founders tend to post about building a European alternative in a US-dominated category, sovereignty and regulation, hiring technical talent, and reaching customers outside France. The voice guide records which stories belong to you and which are best left alone.
Language on LinkedIn
French is the language of French business and law. The Toubon law of 1994 requires French in certain commercial communications, mainly consumer-facing ones, so check with counsel if a post could count as advertising to consumers. International B2B technology posts in English are common on LinkedIn. Wise Mango writes in English only.
Source: Wikipedia, Toubon Law, accessed 5 November 2026: https://en.wikipedia.org/wiki/Toubon_Law
What local buyers expect
French buyers tend to value well-built arguments and expect a formal register in written business communication. A post that sets out a problem, a reasoned position and a concrete example is closer to local taste than a list of tips. Self-promotion that sounds like a slogan is read as thin.
How the engagement runs
For founders who need both French and English audiences, the practical split is that Shruti writes the English posts and you or a French editor of your choice handles any French version from the approved text. Nothing is posted in French from Wise Mango.
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds and responsibilities; pricing is shared on a call. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. Drafts are written in English. No reach, lead or revenue outcome is promised.
Book a 30-minute call with Shruti ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Nearby locations and the hiring guide
Common questions
Do you have an office in Paris?
No. Wise Mango is run from India by Shruti Kaushik and has no office, staff or local presence in Paris. All work is done remotely, on video and by email.
What time are calls usually held for Paris?
Under standard time, calls fit 08:30 to 17:30 local (13:00 to 22:00 India time). Under daylight saving, they fit 08:30 to 18:30 local (12:00 to 22:00 India time).
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.
Can you write French-language posts?
No. Drafts are in English only. If you want a French version, a French editor you choose can work from the approved English post.
Do French law or practice affect LinkedIn posts?
The Toubon law applies mainly to consumer-facing commercial communication. For anything that might count as such, take advice from a French lawyer. Posts here are drafted for B2B readers.