Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik, working remotely with founders, executives and specialists in Sydney, the wider Australian market and worldwide. Sydney is four and a half to five and a half hours ahead of India, so calls fall in the Sydney afternoon and the Indian morning. Content is interviewed out of you on video, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing and invoicing are arranged on the call.
A studio in India, working with Sydney
Wise Mango is run from India by its founder, Shruti Kaushik, and works remotely with clients worldwide. There is no Sydney office and no local team; what you get is the founder herself, on video, writing and editing your content. This page is for founders, executives and specialists in Sydney who want to know how that works in practice before booking a call.
Australia and India share a working-day overlap of several hours, and Australian businesses are used to working with Indian partners. There is no Sydney office; you work directly with the founder, on video and by email, with your afternoon lining up with the Indian morning.
Time zones and call windows
India runs on IST, UTC+5:30, all year. Sydney is on AEST, UTC+10, in winter and AEDT, UTC+11, in summer, so Sydney is four and a half hours ahead of India in its winter and five and a half hours ahead in its summer.
Typical call windows are 09:00 to 13:00 IST, which is 13:30 to 17:30 AEST in the Australian winter and 14:30 to 18:30 AEDT in the Australian summer. Earlier Sydney slots, such as 11:00 AEST, fall at 06:30 IST and can be agreed where needed.
Discovery calls are 60 minutes and interviews are short, so one agreed window a week usually covers everything. Drafts and approvals move by email and shared documents, so most of the work does not depend on overlap at all.
What the Sydney market means for your posts
Sydney's LinkedIn audience is senior and plain-spoken, with financial services, property, professional services, enterprise software, mining and energy, and a growing technology sector all well represented. Australian business culture is informal in register and sceptical of self-promotion; a post that overclaims is noticed and discounted quickly, and a writer who admits what went wrong tends to be trusted more.
Posts for this market are written in Australian English, with the direct, conversational tone the audience prefers and without American sales language. Many Sydney readers run Asia Pacific or Australia and New Zealand functions and sell across the region, so references are chosen to travel. Regulated sectors, especially financial services, carry formal rules on public communications, and compliance sign-off is added where required.
How the engagement runs
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds, responsibilities, fees and exclusions; pricing is shared on a call, and invoicing is arranged on the call. Each cycle then runs as a short interview followed by drafts. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. No reach, lead or revenue outcome is promised.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Do you have an office in Sydney?
No. Wise Mango is run from India and works with Sydney and Australian clients remotely, on video and by email, with calls in the Sydney afternoon.
What time are calls usually held?
Typically between 13:30 and 17:30 AEST, or 14:30 to 18:30 AEDT, which is 09:00 to 13:00 IST. Earlier Sydney slots can be agreed.
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.