Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik. It has no office, staff or local presence in Tel Aviv and works with founders there remotely, on video and by email. It is written for Tel Aviv founders in cybersecurity, fintech and enterprise software whose main buyers are in the United States and Europe. Content is interviewed out of you, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing is shared on a call.
A studio in India, working with Tel Aviv
Tel Aviv is two and a half to three and a half hours behind India, which leaves a long shared afternoon. Shruti interviews you on video and sends drafts the next morning your time. There is no Tel Aviv office, and Wise Mango has no Israeli partners; you work directly with the founder, who writes and edits in English.
Time zones and call windows
Tel Aviv is on Israel Standard Time (UTC+2) under standard time and Israel Daylight Time (UTC+3) under daylight saving. India is 3 hours 30 minutes ahead under standard time, when calls fit 08:30 to 18:30 local (12:00 to 22:00 India time). Under daylight saving India is 2 hours 30 minutes ahead, and calls fit 08:30 to 19:00 local (11:00 to 21:30 India time).
Israel's working week traditionally runs Sunday to Thursday, with Friday shorter, so the days on which calls are possible are agreed individually. Public holidays follow the Hebrew calendar and are put in the plan at the start.
The local B2B scene
Tel Aviv is the centre of Israel's technology industry. Companies such as Check Point, CyberArk, Wix and monday.com come from the wider Israeli ecosystem, and cybersecurity is a particular strength. Many Israeli founders sell mainly to the US from day one, so the audience that matters on LinkedIn is often American.
What founders post about
Tel Aviv founders tend to write about selling to US enterprises from Israel, building category leadership in cybersecurity, hiring and relocating teams, and what changes when a company opens a US office. The voice guide helps a direct Israeli style read well to American and European buyers.
Language on LinkedIn
Hebrew and Arabic are the main languages of Israel, with Hebrew the dominant working language, and English is widely used in technology and business. B2B posts aimed at US and European buyers are in English. Wise Mango writes in English only.
Source: Wikipedia, Languages of Israel, accessed 5 November 2026: https://en.wikipedia.org/wiki/Languages_of_Israel
What local buyers expect
Israeli directness, sometimes called dugri, is valued at home but can read as blunt to some American and European readers. Posts are tuned so they stay direct without sounding dismissive. US buyers want proof, customer names where permitted, and a clear explanation of how an Israeli vendor will support them across time zones.
How the engagement runs
For founders with a US pipeline, the plan can work from two time zones at once: interviews in the Israeli afternoon and posts timed for the US morning, so the audience that matters sees them first.
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds and responsibilities; pricing is shared on a call. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. Drafts are written in English. No reach, lead or revenue outcome is promised.
Book a 30-minute call with Shruti ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Nearby locations and the hiring guide
Common questions
Do you have an office in Tel Aviv?
No. Wise Mango is run from India by Shruti Kaushik and has no office, staff or local presence in Tel Aviv. All work is done remotely, on video and by email.
What time are calls usually held for Tel Aviv?
Under standard time, calls fit 08:30 to 18:30 local (12:00 to 22:00 India time). Under daylight saving, they fit 08:30 to 19:00 local (11:00 to 21:30 India time).
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.
Can you help with a US-facing voice?
Yes. The voice guide is built around the US buyer you want to reach, while keeping your own directness.
Do you work around Israeli holidays and the working week?
Yes. The calendar is agreed at the start and holidays are placed in the plan.