Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik, working with B2B founders, executives and specialists in India and worldwide. Content is interviewed out of you, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing is shared on a call and invoicing can be in INR or USD.
Ghostwriting from India for founders anywhere
Wise Mango is run from India by its founder, Shruti Kaushik, and works with B2B founders, executives and specialists in India and abroad. Indian founders get a writer who already understands the market they sell in, the way Indian business audiences read LinkedIn, and the difference between a Bengaluru SaaS buyer and an enterprise buyer in Mumbai. Founders outside India get a senior writer in a time zone that overlaps the working day in Europe, the Gulf and much of Asia, and the early morning in the United States.
The service is the same in both cases: done-for-you founder content, founder-led, with Shruti writing and editing. AI supports drafting; a human edits every piece; you publish from your own account.
What is different about writing for Indian founders
- Audience mix. Many Indian founders sell to both Indian and international buyers. The voice guide records which claims, examples and references work for each, so one post does not alienate half the audience.
- Proof without inflation. Indian LinkedIn has a strong culture of growth figures and funding announcements. The rule here is the same as everywhere: nothing goes out that you cannot show. Specific decisions and real customer problems read as more credible than rounded-up numbers.
- English register. Indian business English has its own rhythm, and a good voice guide keeps it rather than flattening it into a generic LinkedIn tone.
- Formats. Posts, carousels, articles and video scripts, with lead magnets and newsletters where a recurring buyer question deserves a resource.
How it works
- Two 60-minute discovery calls, on video, at a time that suits you. These establish business context, audience and voice and produce a written voice guide.
- A written proposal with deliverables, review rounds, responsibilities, fees and exclusions. Nothing starts until you have approved it.
- Short interviews each cycle, then drafts. You check facts and approve; Wise Mango never posts for you and never asks for your login.
- Distribution where it fits: relevant creator collaborations and cross-promotion, with placement, terms and disclosure agreed in advance.
- Review together, against measures agreed at the start: relevant replies, enquiries and sales conversations, not impressions.
Cost in India
Wise Mango does not publish a package price; pricing is shared on a call once scope is clear, and confirmed in writing. For context on what the Indian market publishes, the 2026 ghostwriting cost guide collects published agency prices, including Indian retainers. Invoicing can be arranged in INR or USD; say which you need on the call.
If a retainer is more than you need, the same founder builds Klype AI, a self-serve platform for founders who want to stay the author. Its post checker is a free resource either way: it flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Common questions
Does Wise Mango work with founders outside India?
Yes. Wise Mango works with B2B founders, executives and specialists worldwide. Being based in India gives overlap with working hours in Europe, the Gulf and Asia and early mornings in the United States.
How much does LinkedIn ghostwriting cost in India?
Wise Mango shares pricing on a call after two discovery calls, confirmed in a written proposal. Published Indian agency retainers are collected in the Wise Mango 2026 cost guide for comparison.
Can you invoice in INR?
Yes. Invoicing can be arranged in INR or USD. Say which you need on the first call.
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting, a human editor reviews every piece, and you approve before publishing.
Will you post from my LinkedIn account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.