Shruti KaushikWise Mango is a LinkedIn ghostwriting studio led from Delhi NCR by Shruti Kaushik, writing in native-level English for founders in the United States and the United Kingdom. Shruti takes live calls until 11 PM IST, which is 12:30 PM in New York and 5:30 PM in London in the northern winter, so interviews and reviews fit inside your working day.
Time-zone overlap, worked out
India Standard Time is UTC+5:30 and does not observe daylight saving time, according to timeanddate.com. The US and UK do change their clocks, so the overlap shifts twice a year. The table below shows what 6 PM to 11 PM in Delhi means for clients in the main US and UK zones.
| Delhi (IST) | New York (EST / EDT) | Chicago (CST / CDT) | San Francisco (PST / PDT) | London (GMT / BST) |
|---|---|---|---|---|
| 6:00 PM | 7:30 AM / 8:30 AM | 6:30 AM / 7:30 AM | 4:30 AM / 5:30 AM | 12:30 PM / 1:30 PM |
| 8:00 PM | 9:30 AM / 10:30 AM | 8:30 AM / 9:30 AM | 6:30 AM / 7:30 AM | 2:30 PM / 3:30 PM |
| 9:30 PM | 11:00 AM / 12:00 PM | 10:00 AM / 11:00 AM | 8:00 AM / 9:00 AM | 4:00 PM / 5:00 PM |
| 11:00 PM | 12:30 PM / 1:30 PM | 11:30 AM / 12:30 PM | 9:30 AM / 10:30 AM | 5:30 PM / 6:30 PM |
In practice, East Coast and UK founders can book calls during their normal morning or afternoon. West Coast founders get early-morning slots, and most of the remaining coordination happens asynchronously: you send a voice note or a few bullet points at the end of your day and drafts are waiting when you start the next one. That overnight turnaround is one of the practical advantages of working with a writer in India.
Why US and UK founders work with an India-based ghostwriter
Three reasons come up most often. First, depth of attention: a founder-led studio in India can give one senior writer to each client at a cost structure that would be hard to match with a comparable senior writer in New York or London. Second, the overnight cycle described above. Third, many India-based writers, including Shruti, have spent years writing for global brands and publications, so the work is not limited to the Indian market.
The common concerns are fair ones: whether the English will sound American or British rather than Indian, whether cultural references will land, and whether communication will be reliable across time zones. Wise Mango answers them in the process rather than with promises.
| Concern | How it is handled |
|---|---|
| Spelling and idiom | The voice guide sets US or UK spelling, punctuation and vocabulary, and every draft is checked against it |
| Cultural references | Examples come from your interviews and your market, not from the writer's |
| Responsiveness | Live calls until 11 PM IST; written replies within one working day |
| Contracts and invoicing | Written proposal before work starts; USD invoicing for international clients |
| Account safety | No logins requested; you publish from your own account |
Who writes your posts
Shruti Kaushik founded Wise Mango in 2015 and has written more than 3,600 LinkedIn posts for founders. Her client work includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox (case studies). On the SugarBox Networks company page, reactions rose 642.1% to 1,499 between 28 December 2023 and 26 March 2024 (case study). She was named one of Forbes Game-Changing Leaders in 2025, and her bylines include The Times of India, Business Insider and YourStory.
Her published work for The Times of India, Business Insider and YourStory is written for international and Indian business readers alike, which is the same range a US or UK founder needs on LinkedIn: credible to peers in your own market, readable for buyers anywhere.
How a cross-border engagement runs
- Two 60-minute discovery calls, scheduled in your daytime, covering business context, buyer, market and voice.
- A written voice guide, including your spelling standard (US or UK), the words you use and the ones you never would.
- A written proposal listing deliverables, review rounds, fees, exclusions and response times.
- A weekly or fortnightly rhythm: a short call or a voice note from you, drafts back by your next morning, your accuracy check, then you publish.
- Monthly review of relevant replies and enquiries, then an updated brief.
Founders who travel or keep irregular hours can run almost the whole engagement asynchronously after discovery. Voice notes are often better raw material than scheduled calls, because they capture how you actually talk.
India-based studio, local agency or freelancer
Published price data from third parties gives a sense of the market a US or UK founder is choosing from. The figures below are other providers' published prices or third-party estimates, not Wise Mango's.
| Option | Example published pricing | Source |
|---|---|---|
| US agency, executive tier | storyarb from $6,999 a month | Ghostwriter Index |
| US agency, founder programme | Windmill Growth done-for-you $3,500 to $3,999 a month | Ghostwriter Index |
| UK solo-led specialist | Pete Codes LinkedIn $3,900 a month | Ghostwriter Index |
| India-based agency retainers | Commonly Rs 40,000 to Rs 1,20,000 a month | JigsawKraft 2026 guide |
| Founder-led studio in India (Wise Mango) | Shared on a call | Wise Mango |
For the full breakdown, read how much LinkedIn ghostwriting costs. Wise Mango's existing India service page covers INR invoicing for Indian clients.
Who this suits
The arrangement suits US and UK founders and executives at seed to growth stage who want one senior writer rather than a rotating team, are comfortable with part of the work happening asynchronously, and care more about a credible voice than about volume. It suits less well if you need a writer in the room for in-person events every week, or if your compliance team requires vendors to be based in your own jurisdiction. If that is the case, say so on the first call and the proposal will reflect it.
Your first month
The first month of a cross-border engagement is mostly about getting the voice right, because that is where remote ghostwriting usually goes wrong. A writer who has never heard you speak in an unguarded moment will default to generic business English, and generic business English is exactly what LinkedIn readers now scroll past.
| Week | What happens | What you do |
|---|---|---|
| Week 1 | Two discovery calls; recordings reviewed; voice guide drafted | Two hours of calls, plus links to any talks or podcasts |
| Week 2 | Voice guide and positioning brief sent for comment; first topic list | Mark up the guide: what sounds like you and what does not |
| Week 3 | First drafts written from interview material | Accuracy check and notes on tone |
| Week 4 | Revised drafts; first posts published; review rhythm agreed | Publish from your account; send reactions and replies worth discussing |
Mistakes to avoid with any offshore writer
- Skipping discovery. A writer who starts drafting on day one is guessing at your voice. Insist on a written voice guide first.
- Approving without reading. Busy founders sometimes wave drafts through. Every claim in a post is yours; check the facts.
- Sharing your password. No legitimate ghostwriter needs it. LinkedIn's User Agreement prohibits sharing accounts and using third-party automation.
- Judging on week-two reach. Early numbers are noisy. Agree measures, such as qualified conversations and buyer questions, and review them over a quarter.
- Leaving spelling to chance. Decide US or UK English at the start and write it into the guide, along with product names, job titles and any words your company avoids.
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Common questions
Can an India-based ghostwriter write for US founders?
Yes. Wise Mango, led by Shruti Kaushik in Delhi NCR, writes for US and UK founders using a voice guide that sets US or UK spelling and idiom, with live calls until 11 PM IST.
What time is 11 PM IST in New York and London?
India Standard Time is UTC+5:30 with no daylight saving. 11 PM IST is 12:30 PM in New York and 5:30 PM in London during the northern winter, and 1:30 PM and 6:30 PM during US and UK summer time.
Will posts use American or British English?
Whichever you use. The spelling standard and vocabulary are set in your written voice guide and every draft is checked against it.
How is a cross-border engagement invoiced?
Scope and fees are set in a written proposal before work starts, and international clients are invoiced in US dollars. Pricing is shared on a call.
Does Wise Mango need access to my LinkedIn account?
No. You publish from your own account and Wise Mango never asks for logins.
Sources and methodology
Time-zone offsets come from timeanddate.com; US and UK daylight saving shifts the overlap by one hour for part of the year, and the table shows both. Competitor prices are as published by the cited third parties and checked on 9 November 2026.