Shruti KaushikWise Mango writes LinkedIn content for agency owners who sell expertise and have run out of evenings to write about it. Shruti Kaushik interviews you on how you scope, run and price client work, drafts to a written voice guide, edits every piece and sends it to you for an accuracy check before you publish. Two 60-minute discovery calls start the engagement; pricing is shared on a call.
What LinkedIn has to do for agency owners
An agency owner's profile is read by prospective clients comparing three or four shops, by freelancers deciding whether to work with you, and by staff deciding whether to stay. All three want the same thing: a clear picture of how work is done here, what you say no to, and what a client gets that they would not get elsewhere.
The usual failure is a feed of client logos and award posts. Those tell a prospect you have clients; they do not tell them what it is like to be one. The profile has to make your way of working legible, so that enquiries arrive already half-qualified.
What changes in the process
Interviews are built around client situations: the brief that was wrong, the scope you refused, the retainer you restructured, the result that took longer than promised and why. Client names and figures are used only with the client's permission and only where you can show them; otherwise the situation is described without identifying the client, and the voice guide records that rule.
Because you are selling a service to people who read services pages all day, the writing avoids agency language. Nothing is "bespoke" or "end-to-end". Posts describe the method in the words you use on a client call. Where a post is written to attract enquiries, it is written to attract the enquiries you want, which means naming what you do not do as clearly as what you do.
Three sample topic angles
- The scope we refused and why. What the client asked for, what you offered instead, and what happened.
- How we price a retainer. What drives the number, what is excluded, and what clients misunderstand.
- What a good brief looks like. The questions you ask on a first call and the ones that predict a bad fit.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
How the engagement runs
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit. Pricing is shared on a call, not on this page.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits; AI supports the drafting where it saves time; a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published. You publish from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised; progress is reviewed against measures agreed with you.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Can you write client case studies as posts?
Yes, where the client has given permission and the facts can be shown. Without permission the situation is described without identifying the client. Nothing is invented and no figures are estimated.
We have a content team. Why use you?
Agency teams write well for clients and rarely have time to write for the owner. Wise Mango handles the owner's voice only, from interviews, and hands over a voice guide your team can use later.
Will this bring in leads?
No outcome is promised. Posts are written to attract the kind of enquiry you want, and progress is reviewed against measures agreed with you, such as relevant replies and enquiries, rather than impressions.
Who does the writing?
Shruti Kaushik writes and edits the work. AI supports drafting where it saves time; a human editor reads every piece; you approve before anything is published from your own account.