Shruti KaushikWise Mango writes LinkedIn content for CTOs and engineering leaders whose profile has to work for two audiences at once: engineers deciding whether to join, and buyers deciding whether the product is built properly. Shruti Kaushik interviews you on architecture, hiring and build-versus-buy decisions, drafts to a written voice guide, edits every piece and sends it to you for an accuracy check before you publish. Two 60-minute discovery calls start the engagement; pricing is shared on a call.
What LinkedIn has to do for CTOs
A CTO profile is read by senior engineers who will leave the moment a post sounds like marketing, by technical buyers who want to know whether the platform will still be standing in three years, and by founders looking for a technical co-founder or advisor. Writing for the first group is the hard part, and it is what makes the content work for the other two.
The profile has to show real technical judgement in plain language: why a system was built one way, what was rebuilt and why, how hiring decisions are made, what you think the industry gets wrong. Vendor-style content and trend commentary do not do this.
What changes in the process
Interviews with CTOs go into the decision record: the migration you delayed, the service you killed, the tool you bought rather than built, the hiring bar and how it changed. The draft keeps the technical detail accurate, which is why you check every line; a wrong term in a CTO post costs more credibility than a dull one.
Anything under NDA, any security detail, and any vendor relationship you cannot discuss is recorded in the voice guide as excluded. Posts are written in your register, which for most engineering leaders is shorter and drier than the LinkedIn average, and that is kept rather than smoothed. Where a piece is better as a longer article than a post, it is drafted that way.
Three sample topic angles
- The migration we delayed for a year. What it would have cost to do early, what it cost to do late, and how you decided.
- What we bought instead of building. The decision rule you use and the time it was wrong.
- How our hiring bar changed. What you used to screen for, what you screen for now, and what changed your mind.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
How the engagement runs
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit. Pricing is shared on a call, not on this page.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits; AI supports the drafting where it saves time; a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published. You publish from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised; progress is reviewed against measures agreed with you.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Will the posts sound technical enough for engineers?
Yes. The voice guide keeps your register, including terminology and length. You check every technical statement before publication, and nothing is simplified past the point of accuracy.
What about security and confidentiality?
Security details, NDA material and vendor relationships you cannot discuss are listed as excluded in the voice guide and checked against before every draft reaches you.
Can you write longer technical pieces?
Yes. Where a topic needs more than a post, it is drafted as an article. Formats and volume are set in the written proposal.
Who writes the content?
Shruti Kaushik writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.