Shruti KaushikWhat does LinkedIn have to do for CMOs?
A CMO is read by peers, candidates, agencies, vendors, the board and the CEO's network. Posts are also read as a demonstration of the marketing craft you lead, so generic or machine-sounding writing damages credibility more than silence does. The profile has to show judgement about where marketing money goes and why, without disclosing budget, pipeline or performance figures.
What changes in the process for CMOs?
The voice guide for a CMO starts with an exclusion list: budgets, pipeline and campaign results, vendor contracts and agency terms, unreleased launches, and anything your CEO, CFO or legal team would want to see first. Interviews focus on decisions: what you stopped doing, how you chose between channels, how you work with sales. Where your company has a communications or disclosure policy, drafts sit inside it, and any approval step involving corporate communications is agreed in the written proposal.
Three sample topic angles
- What I stopped doing, and how I decided.
- How marketing and sales actually agree on what counts as a lead.
- What I look for when hiring a head of demand.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
What proof exists?
Wise Mango has no published CMO case study. Its case studies page publishes two cases. For SugarBox Networks, a company page, reactions rose 642% to 1,499 between 28 December 2023 and 26 March 2024, and the case study states that in the first month sponsored posts performed about 95% worse than the organic posts Wise Mango wrote, which is why every engagement starts organic-first. For Paras Saluja of Shayna Ecounified, one founder post reached 81,900 reactions in the first 45 days of 2023. Neither is a marketing executive's personal account, so judge the fit on process. See the case studies for the figures and periods.
How does the engagement run?
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits, AI supports drafting where it saves time, and a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published, from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised.
Book a 30-minute strategy call
Prefer email? Write to shruti@wisemango.io, or use the form below.
Common questions
Can a CMO post without sharing confidential metrics?
Yes. The voice guide starts with an exclusion list covering budgets, pipeline, campaign results and vendor terms. Interviews stay on decisions and method, and you approve every line.
Should a CMO's posts differ from the company page?
Yes. The company page carries product and brand news. A CMO's account carries judgement: trade-offs, mistakes and hiring views. The two should not repeat each other.
Will my feed read as machine-written?
AI supports drafting where it saves time, but a human editor reads every piece, Shruti Kaushik writes and edits, and you approve before publishing. A marketing leader's feed is judged on writing quality, so editing is the point.
Can corporate communications review drafts?
Yes. Extra sign-off steps are agreed in the written proposal so the review cycle is clear before work starts.
Can you name vendors or agencies in posts?
Only with your approval, and separately from the rest of the draft. The default is to discuss decisions without naming partners.
Do you promise leads or reach?
No. No reach, lead or revenue outcome is promised. Progress is reviewed against measures agreed with you.