Shruti KaushikWhat does LinkedIn have to do for VPs of sales?
A VP of sales is read by prospects, by reps deciding whether to join, by the CEO's peers and by recruiters. A visible point of view helps candidates understand how you lead and gives buyers a reason to take your calls, though no outcome is promised. Posts must not look like personal prospecting or a pitch, which buyers and your own reps read as noise.
What changes in the process for VPs of sales?
The exclusion list covers quota, pipeline, forecast, win and loss details on named customers, compensation plans, customer names and claims about competitors. Interviews focus on how you coach, run deal reviews and hire. Customer stories appear only with permission. Because your team reads your posts, the voice guide also records how you talk about reps. Extra review by your CEO or revenue leader can be agreed in the written proposal.
Three sample topic angles
- How I run a deal review, and the question I ask first.
- What I look for in a first sales hire.
- Why I stopped pushing a metric my team was hitting.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
What proof exists?
Wise Mango has no published sales-leader case study. The Paras Saluja case on its case studies page describes posts tailored for different audiences, including Fortune 500 buyers and the public sector, and reports one founder post with 81,900 reactions in the first 45 days of 2023. That is a founder account, not a sales leader's, so treat it as evidence of method rather than of fit. See the case studies for the figures and periods.
How does the engagement run?
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits, AI supports drafting where it saves time, and a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published, from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised.
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Prefer email? Write to shruti@wisemango.io, or use the form below.
Common questions
Will this look like prospecting?
No. Posts are written about decisions and method, not offers. A feed that reads as a pitch is the first thing buyers and your own reps scroll past.
Can posts mention customers?
Only with their written permission and for facts they have approved. Without it, the story is told without the name.
Does this help with recruiting reps?
A visible point of view can help candidates understand how you lead. No hiring or reach outcome is promised.
Can my CEO or CRO approve drafts too?
Yes. Additional approvers are agreed in the written proposal, so the review route is clear before work starts.
Will my team see criticism of them in my posts?
Not unless you choose to. The voice guide records how you talk about reps, and you approve every line.
Who writes the content?
Shruti Kaushik writes and edits the work. AI supports drafting where it saves time, a human editor reads every piece and you approve before publishing from your own account.