Shruti KaushikWhat does LinkedIn have to do for executive teams?
Buyers, candidates and investors look at the whole leadership team, not only the CEO. When each leader posts alone, the feeds repeat each other, contradict each other or go quiet at the same moment. A coordinated approach lets each person own a topic and keeps the company's story consistent without making everyone sound the same.
What changes in the process for executive teams?
The work has two layers. A shared narrative document records what the company stands for, the topics each leader owns and what nobody posts, such as funding, acquisitions or layoffs. Each person then has their own voice guide, interviews and approvals. A shared calendar avoids everyone reposting the same announcement. How many leaders are covered, who sees what and how conflicts are resolved is set out in the written proposal.
Three sample topic angles
- CEO: a decision where you changed your mind, and what changed it.
- CTO: a build-or-buy decision and how it was made.
- CMO: a channel you stopped using, and why.
These are starting points, not a content calendar. The real list comes out of the interviews, and nothing is published that you cannot stand behind.
What proof exists?
Wise Mango has no published executive-team case study, and its two published cases are single accounts: a founder account for Paras Saluja of Shayna Ecounified and a company page for SugarBox Networks. Scope for more than one leader is agreed in the written proposal, so ask for the process in writing and judge it as you would for one person. See the case studies for the figures and periods.
How does the engagement run?
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits, AI supports drafting where it saves time, and a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published, from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised.
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Prefer email? Write to shruti@wisemango.io, or use the form below.
Common questions
Should every executive on the team post?
No. Choose by the audience each leader is needed for. Some leaders add more by staying quiet, and the discovery calls decide who posts.
Who approves what?
Each person approves their own posts. Whether the CEO or communications also reviews shared topics is agreed in the written proposal.
How do you avoid every leader sounding the same?
Each leader has a separate voice guide and topic ownership, and the shared narrative sets the facts, not the phrasing.
What stays off the feed for everyone?
The shared narrative lists it: funding, acquisitions, layoffs, unreleased products and anything your policies treat as material. Each person's exclusion list adds to it.
Is one writer used for all leaders?
Shruti Kaushik writes and edits. AI supports drafting where it saves time and a human editor reads every piece. How the work is split across several people is stated in the written proposal.
Do you promise reach or leads?
No. No reach, lead or revenue outcome is promised. Progress is reviewed against measures agreed with you.