Shruti KaushikWise Mango writes LinkedIn content for healthcare founders who need to be trusted by health-system buyers, clinicians, payers and investors, without exposing patient information or making health claims they cannot support. Shruti Kaushik interviews you, drafts to a written voice guide that records what cannot be said, edits every piece and sends it to you, and to your privacy or compliance lead where you have one, before you publish. Two 60-minute discovery calls start the engagement; pricing is shared on a call.
What LinkedIn has to do for healthcare founders
Healthcare is a long sales cycle with many readers. A hospital buyer wants to know whether the founder understands clinical workflow. A clinician wants to know whether the product respects their time. Payers want evidence. Investors want a view of the category. Policy people and candidates look at how you talk about patients and care.
LinkedIn is where a founder can describe the clinical problem with enough specificity to earn trust: what a nurse or administrator actually does at 3 pm, where information gets lost, why a pilot stalled. That is also the content least likely to create regulatory risk.
What you can and cannot say, and what changes in the process
Two sets of rules shape what a healthcare founder can post. The first is patient privacy. HHS states in its HIPAA marketing FAQ that the Privacy Rule expressly requires an authorization for uses or disclosures of protected health information for all marketing communications, except in two circumstances. Whether your company is a covered entity or a business associate, and whether a post counts as marketing, are questions for your privacy lead or counsel.
The second is health claims. The FTC's Health Products Compliance Guidance says health benefit claims generally need randomized, controlled human clinical testing, that anecdotal evidence does not substantiate a health product's effects, and that an advertiser is liable for misleading endorsements: an honest testimonial is not enough, and a disclaimer that results are not typical does not cure a claim that is. Rules in other countries and for devices and clinical software differ.
Wise Mango does not interpret these rules. We write your privacy and compliance constraints into the voice guide and draft inside them.
- No patient stories or screenshots, and no detail from which a person could be identified.
- No outcome, accuracy or efficacy claims unless approved and substantiated.
- No customer or health-system names without written approval.
- No statements about regulatory clearance or certification until your compliance lead confirms the wording.
- No individual medical advice.
Sample topic angles
- What a clinical workflow looks like before your product. The steps, the handoffs and the point where things go wrong, described generally.
- Why a pilot stalled and what you changed. An honest account without naming the hospital.
- What clinicians ask in the first demo. The questions that reveal what they care about.
- What you got wrong about care delivery. A belief you held at the start and corrected.
These are starting points; the real list comes from the interviews.
Common mistakes
- Telling a patient story, even a de-identified one, without clearance.
- Posting product screenshots that contain real data.
- Citing a study that does not support the claim as worded.
- Quoting a customer or clinician testimonial without checking what it implies.
- Treating a founder's personal account as outside the company's privacy and compliance process.
How the engagement runs
- Two discovery calls, 60 minutes each. Business context, who you need to reach, the point of view you should be known for, and how you sound when you talk about your work. These produce a written voice guide.
- A written proposal. Deliverables, review rounds, responsibilities, fees and exclusions, in writing before you commit. Pricing is shared on a call, not on this page.
- Interviews, then drafts. Each cycle opens with a short conversation and closes with drafts matched to the voice guide. Shruti Kaushik writes and edits; AI supports the drafting where it saves time; a human editor reads every piece.
- Your approval. You check every fact and approve every piece before it is published. You publish from your own account. Wise Mango never asks for your LinkedIn login.
Wise Mango works remotely with clients worldwide. No reach, lead or revenue outcome is promised; progress is reviewed against measures agreed with you.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Can you use patient stories or case studies?
No. Patient information is excluded in any identifiable form, and de-identified stories only appear if your privacy lead has cleared them in writing.
Can you write about clinical outcomes?
Only claims your compliance lead has approved and that you can substantiate. Without that, we describe the problem you solve and your reasoning, not results.
Who is the audience for a healthcare founder on LinkedIn?
Health-system executives and clinicians who buy or use the product, payers, investors, policy people and candidates. Patients are rarely the target reader.
Who writes the content?
Shruti Kaushik writes and edits the work. AI supports drafting; a human editor reads every piece; you and, where required, your compliance lead approve before it is published from your own account.