Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik. It has no office, staff or local presence in Dublin and works with founders there remotely, on video and by email. It is written for Dublin founders who sell to US and European buyers from an Irish base, where each post has to read well on both sides of the Atlantic. Content is interviewed out of you, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing is shared on a call.
A studio in India, working with Dublin
Dublin founders usually run small teams that sell abroad, so the working week already crosses time zones. A remote studio fits that pattern. Shruti interviews you on video in the Irish afternoon, drafts during the Indian evening and night, and sends text you can review at the start of your next Dublin day. There is no Dublin office; the studio is in India and the founder herself does the writing and editing.
Time zones and call windows
Dublin is on Greenwich Mean Time (UTC+0) under standard time and Irish Summer Time (UTC+1) under daylight saving. India is 5 hours 30 minutes ahead under standard time, when calls fit 08:30 to 16:30 local (14:00 to 22:00 India time). Under daylight saving India is 4 hours 30 minutes ahead, and calls fit 08:30 to 17:30 local (13:00 to 22:00 India time).
In practice the Irish afternoon is the shared window, because Irish mornings fall before the Indian working day gets going. Anything that needs your eyes first thing, such as a post for the morning feed, is handled by drafts that are already in your inbox when you start.
The local B2B scene
Dublin hosts European operations of a number of large US technology companies, and Irish entrepreneurs founded both Intercom and Stripe. Web Summit began in Dublin before moving to Lisbon in 2016. For a B2B founder this means a local audience of buyers, hires, investors and peers who have worked closely with US companies and who read LinkedIn with a transatlantic eye.
What founders post about
Posts that work for Irish founders tend to cover selling into the US from a small home market, hiring engineers in a competitive market, and the step from first Irish customers to an American pipeline. The voice guide is built from your own stories on those themes, and nothing is invented on your behalf.
Language on LinkedIn
English is the working language of Irish business and of LinkedIn there. Irish is the first official language of the state, but most B2B posts are written in English, and Wise Mango writes in English only. Irish English follows British spelling (organise, programme), which the voice guide fixes from the start.
Source: Wikipedia, Languages of Ireland, accessed 5 November 2026: https://en.wikipedia.org/wiki/Languages_of_Ireland
What local buyers expect
Irish buyers tend to prefer a warm, plain tone and distrust anything that sounds like a pitch. The US buyers in your pipeline expect specifics and proof. Writing for both usually means one clear claim per post, a concrete example and no superlatives. Dry humour, used lightly, travels well in Ireland.
How the engagement runs
A typical Dublin cycle is a 30-minute interview in the Irish afternoon, drafts back the next morning and one review round before you publish. If you are travelling to the US for a customer visit, the interview simply moves to another day inside the same window.
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds and responsibilities; pricing is shared on a call. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. Drafts are written in English. No reach, lead or revenue outcome is promised.
Book a 30-minute call with Shruti ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Nearby locations and the hiring guide
Common questions
Do you have an office in Dublin?
No. Wise Mango is run from India by Shruti Kaushik and has no office, staff or local presence in Dublin. All work is done remotely, on video and by email.
What time are calls usually held for Dublin?
Under standard time, calls fit 08:30 to 16:30 local (14:00 to 22:00 India time). Under daylight saving, they fit 08:30 to 17:30 local (13:00 to 22:00 India time).
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.
Can one post work for Irish and US readers?
Yes, if it is written to be clear to both. One spelling convention is agreed per account in the voice guide, and references are chosen so they do not depend on local knowledge.
Do you work with Dublin founders who sell mostly to the US?
That is a common case. Posts are written for US buyers, with timing and examples chosen with that in mind, and calls are held in the Irish afternoon.