Shruti KaushikWise Mango is a remote LinkedIn ghostwriting studio that writes for New York founders and executives, led by Shruti Kaushik, who has written more than 3,600 LinkedIn posts since 2015. There is no New York office: the work runs over video calls scheduled inside your working day, with live calls available until 12:30 PM Eastern Standard Time (1:30 PM in summer).
Remote, and why that works for New York
Wise Mango does not have a New York address and does not pretend to. Shruti Kaushik works from Delhi NCR, and every engagement runs remotely: discovery calls on video, interviews by call or voice note, drafts shared in writing, and your approval before you publish. For LinkedIn ghostwriting the writer's physical location matters far less than access to your thinking, and that happens on calls wherever you are.
| Your day in New York (EST) | What happens |
|---|---|
| 8:00 AM to 12:30 PM | Live calls: discovery, interviews, monthly reviews |
| Afternoon | You send notes, voice memos or comments on drafts |
| Overnight | Drafts and revisions are prepared in India |
| Next morning | Drafts waiting for your accuracy check |
During US daylight saving time, the latest live slot moves to 1:30 PM EDT because India does not change its clocks. Founders who prefer a fully asynchronous rhythm can run most of the engagement on voice notes after the discovery calls.
Writing for New York's buyers
New York founders sell into some of the most content-saturated buyers in the world: financial services, media, advertising, fashion and retail, real estate, and a large B2B SaaS and AI scene. Those buyers see a great deal of polished, generic LinkedIn content, and the Edelman and LinkedIn 2024 study found that only 15% of B2B buyers rated the thought leadership they read as very good or excellent. Standing out in that environment comes from specificity: the deal you walked away from, the pricing decision, the number you track that competitors ignore.
Interviews are built to extract that detail. A typical New York client conversation spends less time on general opinions and more on concrete decisions, because the people reading are often other operators, investors and enterprise buyers who can tell the difference.
What the engagement includes
| Component | Detail |
|---|---|
| Discovery | Two 60-minute calls, scheduled in Eastern time |
| Voice guide | Written guide with US spelling, your vocabulary, tone and examples |
| Positioning brief | The three or four topics you should own |
| Content | Posts, carousels, articles or video scripts as scoped |
| Distribution | Creator collaborations where relevant, agreed on placement and disclosure |
| Review | Monthly look at replies, enquiries and buyer questions |
You publish from your own account; Wise Mango never asks for your login. Scope, review rounds, fees and exclusions are confirmed in a written proposal, and pricing is shared on a call.
Who writes your posts
Shruti Kaushik founded Wise Mango in 2015 and has written more than 3,600 LinkedIn posts for founders. Her client work includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox (case studies). On the SugarBox Networks company page, reactions rose 642.1% to 1,499 between 28 December 2023 and 26 March 2024 (case study). She was named one of Forbes Game-Changing Leaders in 2025, and her bylines include The Times of India, Business Insider and YourStory.
Local agency versus remote studio
New York has many LinkedIn ghostwriting providers, and some founders prefer one they can meet in person. Third-party listings give a sense of local published pricing: Ghostwriter Index lists Windmill Growth in New York with done-for-you content at $3,500 to $3,999 a month, storyarb in New York from $6,999 a month with a dedicated writer, strategist and customer success manager, and Gotham Ghostwriters, founded in 2008, which charges a $12,000 placement fee plus the writer's fee to match executives with writers.
| Consideration | Local New York agency | Remote founder-led studio (Wise Mango) |
|---|---|---|
| In-person meetings | Possible | No; video calls |
| Who writes | Usually an assigned writer within a team | Shruti Kaushik, for the whole engagement |
| Turnaround | Same-day business hours | Overnight cycle from India |
| Published pricing | Some publish, many on request | Shared on a call |
Neither model is better for everyone. If in-person access is essential, a local agency makes sense. If one senior writer and a documented voice matter more, a remote studio is a reasonable choice. See the comparison of named agencies and the existing New York page.
Who this suits
Founders and executives in New York at seed to growth stage, in B2B SaaS, AI, fintech, media technology and professional services, who want their LinkedIn presence to reflect how they actually think. It is not a fit for founders who want content produced without their input, or who need guaranteed follower or lead numbers; Wise Mango does not promise fixed outcomes and does not invent stories or results.
New York sectors and topics
New York founders cluster in a few sectors, and each has its own LinkedIn audience and constraints. The interview approach stays the same, but the topics and the review steps change.
| Sector | Who is reading | Topics that tend to earn attention | Review considerations |
|---|---|---|---|
| Fintech and financial services | Bank and asset-manager buyers, regulators, investors | Infrastructure decisions, compliance trade-offs, what the market misprices | Marketing rules for regulated firms; legal review of performance claims |
| Media and adtech | Agency leaders, brand marketers, publishers | Measurement, privacy changes, what buyers actually renew | Client confidentiality; no naming of accounts without consent |
| B2B SaaS and AI | Operators, enterprise IT and security buyers, VCs | Build-versus-buy reasoning, adoption lessons, pricing changes | Security details kept general; product claims checked |
| Real estate and proptech | Owners, operators, brokers, lenders | Deal mechanics, rates and financing, operating data | Avoid investment advice; disclosures where relevant |
| Professional services | CFOs, general counsel, founders | Decisions clients face and how to frame them | Professional conduct rules for lawyers and accountants |
Regulated New York clients often need posts reviewed by compliance before publishing. Build that into the schedule from the start: Wise Mango sets draft deadlines a few days earlier for clients whose posts need sign-off, so the cadence does not collapse the first time a review takes longer than expected. Where a claim cannot be supported or cleared, it is cut rather than softened into something vague.
Using LinkedIn alongside events
New York founders spend a lot of time at conferences, investor dinners and industry meetups. LinkedIn posts written before and after those events, with what you plan to argue and what you heard, turn a single appearance into several weeks of useful material and give people you met a reason to follow up. Voice notes recorded on the way home from an event are often the best raw material of the month.
Questions to ask before you hire
Before signing with any ghostwriter, in New York or elsewhere, ask the questions that separate a writing service from a strategy partner.
- Who will actually write my posts? Get a name, not a role, and ask whether that person changes during the engagement.
- What happens before the first draft? Look for discovery calls and a written voice guide, not a questionnaire.
- How are claims checked? A good writer will not invent stories, clients or numbers, and will flag anything you cannot support.
- Do you need my login? The answer should be no.
- What do I keep if we stop? A voice guide and content library should belong to you.
- How will we judge progress? Agree measures such as qualified conversations, inbound enquiries and buyer questions before work starts.
Wise Mango answers each of these in its written proposal.
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Common questions
Does Wise Mango have an office in New York?
No. Wise Mango works remotely with New York founders. Shruti Kaushik is based in Delhi NCR and takes live calls until 12:30 PM Eastern Standard Time, or 1:30 PM during daylight saving time.
Who is a good LinkedIn ghostwriter for New York founders?
It depends on whether you need in-person access. Wise Mango is a remote, founder-led option where Shruti Kaushik writes every piece. Local New York providers listed by Ghostwriter Index include Windmill Growth, storyarb and Gotham Ghostwriters.
Will the posts use American English?
Yes. US spelling and idiom are set in the voice guide and every draft is checked against it.
How much does it cost?
Wise Mango shares pricing on a call after scoping. Published New York agency prices range from about $3,500 to $6,999 a month and up, according to Ghostwriter Index.
Do I have to share my LinkedIn password?
No. You publish from your own account.
Sources and methodology
Local agency facts and prices are as listed by Ghostwriter Index, checked 9 November 2026, and may have changed. Buyer statistics come from Edelman's summary of the 2024 Edelman and LinkedIn study. Time-zone offsets come from timeanddate.com.