Shruti KaushikBetween 28 December 2023 and 26 March 2024, reactions on the SugarBox Networks (Zee) LinkedIn company page rose 642.1% to 1,499, comments rose 283.3% to 69 and reposts rose 250% to 28, from organic posts written by Wise Mango.
Situation
SugarBox Networks is a B2B technology business whose online presence did not reflect its enterprise work. The brief was to build organic reach and engagement on its LinkedIn company page and bring that enterprise expertise into the conversation.
What was done
- Organic-first LinkedIn posts written for the company page.
- Newsletter-led LinkedIn content funnels and thought-leadership posts.
- Content outreach and creator cross-promotion.
- An analytics review within 15 days of posting.
Published result
| Metric, 28 Dec 2023 to 26 Mar 2024 | Change | Total |
|---|---|---|
| Reactions | +642.1% | 1,499 |
| Comments | +283.3% | 69 |
| Reposts | +250% | 28 |
Organic impressions stayed steady across the period, with repeated peaks. Two organic posts recorded engagement rates of 3.9% and 5.08%.
What it shows
In the first month, sponsored posts performed about 95% worse than the organic posts written for the page, and organic posts out-pulled sponsored ones on new followers. That is why every Wise Mango engagement starts organic-first: paid distribution is tested only once organic posts show what the audience responds to.
See how this approach is applied to founder profiles on the LinkedIn ghostwriting hub and the B2B founders page.
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Sources and methodology
Figures are copied from Wise Mango's case-study record and the LinkedIn analytics screenshots shown above. Nothing is estimated.