Shruti KaushikWise Mango is a remote LinkedIn ghostwriting studio that writes for Dubai and UAE founders, led by Shruti Kaushik, who has written more than 3,600 LinkedIn posts since founding it in 2015. There is no Dubai office: calls run on video inside your working day (Dubai is 1 hour 30 minutes behind Delhi), and every post is drafted from interviews with you.
How a remote Dubai engagement works
Wise Mango does not claim a Dubai address or office. Shruti Kaushik works from Delhi NCR. The work runs on video calls, voice notes and written drafts, and you publish from your own account; no login is requested. Dubai sits close to India in time, so the whole Dubai working day falls inside Indian working hours, and live calls run until 11 PM IST, which is 9:30 PM in Dubai.
Time zones against IST
India Standard Time is UTC+5:30 and Gulf Standard Time (GST) is UTC+4, so Delhi is 1 hour 30 minutes ahead of Dubai. Neither observes daylight saving time, so the gap stays the same all year.
| Dubai (GST) | Delhi (IST) |
|---|---|
| 9:00 AM | 10:30 AM |
| 12:00 PM | 1:30 PM |
| 3:00 PM | 4:30 PM |
| 6:00 PM | 7:30 PM |
| 9:30 PM | 11:00 PM, latest live call |
Writing for Dubai readers
The written voice guide sets spelling (British English or US English, as you choose,), vocabulary, register and topics to avoid. Dubai audiences are international, so posts are written to be read by buyers and investors from several markets, with local context explained rather than assumed. Every claim in a draft is checked against what you can support.
What the engagement includes
| Component | Detail |
|---|---|
| Discovery | Two 60-minute calls inside Dubai working hours |
| Voice guide | British English or US English, as you choose,, vocabulary, register and examples |
| Positioning brief | The three or four topics you should own |
| Content | Posts, carousels, articles or video scripts as scoped |
| Review | Monthly look at replies, enquiries and buyer questions |
Scope, review rounds and exclusions are confirmed in a written proposal. Pricing is shared on a call.
Who writes your posts
Shruti Kaushik founded Wise Mango in 2015 and has written more than 3,600 LinkedIn posts for founders. Her client work includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox (case studies). On the SugarBox Networks company page, reactions rose 642.1% to 1,499 between 28 December 2023 and 26 March 2024 (case study). She was named one of Forbes Game-Changing Leaders in 2025, and her bylines include The Times of India, Business Insider and YourStory.
Sectors and topics
| Sector | Who is reading | Topics that tend to work |
|---|---|---|
| Fintech and payments | Bank partners, regulators, investors | Infrastructure choices, licensing journeys, cross-border flows |
| Real estate and proptech | Developers, investors, brokers | Market data you can stand behind, project decisions |
| Logistics and trade | Shippers, ports, procurement leads | Route and cost decisions, operational lessons |
| B2B SaaS and AI | Operators, enterprise buyers, VCs | Adoption lessons, build-versus-buy reasoning |
The Edelman and LinkedIn 2024 research found that 73% of B2B buyers treat thought leadership as a more trustworthy basis for judging a company than its marketing materials.
Who this suits
Founders and executives in Dubai who want one senior writer, a documented voice and posts built from their own thinking. It does not suit founders who want content without their input or who need guaranteed reach or lead numbers. Wise Mango does not promise fixed outcomes and does not invent stories, testimonials or results.
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Common questions
Does Wise Mango have a Dubai office?
No. Wise Mango works remotely with Dubai founders. Shruti Kaushik is based in Delhi NCR and takes live calls until 11 PM IST, which is 9:30 PM in Dubai.
What is the time difference between Dubai and India?
Dubai runs on Gulf Standard Time, UTC+4. India is UTC+5:30, so Delhi is 1 hour 30 minutes ahead. Neither changes its clocks for daylight saving.
Do you need my LinkedIn login?
No. You publish from your own account after approving each draft.
How much does it cost?
Pricing is shared on a call after two discovery calls and a written proposal.
Sources and methodology
Time-zone offsets come from timeanddate.com, checked on 9 November 2026. Buyer statistics come from Edelman's summary of the 2024 Edelman and LinkedIn study. Client figures come from Wise Mango's published case studies.