Shruti KaushikWise Mango is a remote LinkedIn ghostwriting studio that writes for Singapore founders, led by Shruti Kaushik, who has written more than 3,600 LinkedIn posts since founding it in 2015. There is no Singapore office: calls run on video inside your working day (Singapore is 2 hours 30 minutes ahead of Delhi), and every post is drafted from interviews with you.
How a remote Singapore engagement works
Wise Mango does not claim a Singapore address or office. Shruti Kaushik works from Delhi NCR. The work runs on video calls, voice notes and written drafts, and you publish from your own account; no login is requested. Singapore is ahead of India, so a Singapore afternoon lines up with the Indian working day; calls are booked in your late morning or afternoon, and drafts reach you the same day.
Time zones against IST
India Standard Time is UTC+5:30 and Singapore Standard Time (SGT) is UTC+8, so Singapore is 2 hours 30 minutes ahead of Delhi. Neither observes daylight saving time, so the gap stays the same all year.
| Singapore (SGT) | Delhi (IST) |
|---|---|
| 11:30 AM | 9:00 AM |
| 1:30 PM | 11:00 AM |
| 4:30 PM | 2:00 PM |
| 7:30 PM | 5:00 PM |
| 9:30 PM | 7:00 PM |
Writing for Singapore readers
The written voice guide sets spelling (British English by default, or US English if you prefer,), vocabulary, register and topics to avoid. Singapore audiences are international, so posts are written to be read by buyers and investors from several markets, with local context explained rather than assumed. Every claim in a draft is checked against what you can support.
What the engagement includes
| Component | Detail |
|---|---|
| Discovery | Two 60-minute calls inside Singapore working hours |
| Voice guide | British English by default, or US English if you prefer,, vocabulary, register and examples |
| Positioning brief | The three or four topics you should own |
| Content | Posts, carousels, articles or video scripts as scoped |
| Review | Monthly look at replies, enquiries and buyer questions |
Scope, review rounds and exclusions are confirmed in a written proposal. Pricing is shared on a call.
Who writes your posts
Shruti Kaushik founded Wise Mango in 2015 and has written more than 3,600 LinkedIn posts for founders. Her client work includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox (case studies). On the SugarBox Networks company page, reactions rose 642.1% to 1,499 between 28 December 2023 and 26 March 2024 (case study). She was named one of Forbes Game-Changing Leaders in 2025, and her bylines include The Times of India, Business Insider and YourStory.
Sectors and topics
| Sector | Who is reading | Topics that tend to work |
|---|---|---|
| Fintech and wealth | Banks, regulators, investors | Infrastructure decisions, regional expansion, regulatory change |
| B2B SaaS and AI | Regional enterprise buyers, VCs | Adoption lessons across Southeast Asian markets |
| Logistics and supply chain | Procurement and operations leads | Network decisions, cost and resilience trade-offs |
| Deeptech and climate | Corporate partners, grant bodies, investors | Commercialisation, pilots, project economics |
The Edelman and LinkedIn 2024 research found that 73% of B2B buyers treat thought leadership as a more trustworthy basis for judging a company than its marketing materials.
Who this suits
Founders and executives in Singapore who want one senior writer, a documented voice and posts built from their own thinking. It does not suit founders who want content without their input or who need guaranteed reach or lead numbers. Wise Mango does not promise fixed outcomes and does not invent stories, testimonials or results.
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Common questions
Does Wise Mango have a Singapore office?
No. Wise Mango works remotely with Singapore founders. Shruti Kaushik is based in Delhi NCR, and calls are booked inside the Singapore working day.
What is the time difference between Singapore and India?
Singapore runs on Singapore Standard Time, UTC+8. India is UTC+5:30, so Singapore is 2 hours 30 minutes ahead. Neither observes daylight saving time.
Do you need my LinkedIn login?
No. You publish from your own account after approving each draft.
How much does it cost?
Pricing is shared on a call after two discovery calls and a written proposal.
Sources and methodology
Time-zone offsets come from timeanddate.com, checked on 9 November 2026. Buyer statistics come from Edelman's summary of the 2024 Edelman and LinkedIn study. Client figures come from Wise Mango's published case studies.