Shruti KaushikWise Mango writes founder video scripts and short-clip briefs for B2B founders: Shruti Kaushik interviews you, picks the one idea worth a video, and writes a script in your voice with a clip plan you can record on a phone or in a studio. You record and publish from your own channels. It is the video part of the Founder Visibility Program.
Why founder video belongs in a B2B visibility plan
A founder's LinkedIn post is read in seconds. A founder on video is seen and heard, which shows how you think and speak in a way text cannot. Buyers who are deciding whether to trust a small vendor often want exactly that. Video is also a public page that search engines and answer engines can index through its title, description and transcript, so it is worth treating as part of the same system as your posts rather than as a separate branding exercise.
The usual obstacle is not the camera. It is deciding what to say and saying it concisely. That is the part Wise Mango handles. The founder supplies the expertise and the face; the studio supplies the structure.
What is produced
| Deliverable | What it contains | Who does it |
|---|---|---|
| Idea selection | One idea per cycle, chosen from the founder's interviews and the buyer questions being tracked | Wise Mango, agreed with you |
| Script | A spoken script written for the ear, with a clear opening line, one argument and a close | Wise Mango drafts, you approve |
| Clip brief | Shot list, on-screen text, caption and title for a short clip, plus notes on delivery | Wise Mango |
| Transcript and description | A clean transcript, title and description so the video can be understood by search and answer engines | Wise Mango |
| Recording and publishing | The founder records and posts from their own channels | You |
Wise Mango does not post for you, does not need your passwords, and does not invent stories, numbers or clients. Scripts use only what you can say truthfully on camera.
How a video goes from interview to clip
- Interview. A 30 to 60 minute conversation about a buyer question you answer well. The aim is the opinion, the example and the proof you can cite.
- Script. The interview is cut to one argument. Scripts are written to be spoken, in short sentences you would actually say.
- Clip brief. The script is split into a main video and, where it helps, shorter clips, each with a hook, on-screen text and a caption.
- Approval. You edit anything that does not sound like you. Nothing is finalised without your approval.
- Record and publish. You record on a phone or in a studio and publish from your own channel, using the title and description supplied.
- Measure. Views and any inbound conversations from the video go onto the weekly scorecard.
What a good founder video script looks like
The strongest B2B founder videos answer one question a buyer really asks. They do not try to cover the company. A script that works usually has four parts: a first sentence that names the problem in the buyer's own words, one clear position, one example from real work, and a plain next step such as reading a page or booking a call.
- It is specific. It names the situation, not a general topic.
- It is yours. It states an opinion you hold and can defend.
- It is short enough to finish. One idea per video, split into clips only if the idea has natural parts.
- It is truthful. Claims are limited to what you can show or say from experience.
Founders who are uncomfortable on camera usually do better with a script they have helped shape than with improvising, because the script was built from their own interview.
How it connects to LinkedIn, Reddit and AI search
The same interview feeds all channels. The idea behind a video can become a LinkedIn post, a Reddit answer to a live question, and a page that explains the position in text. The Answer Loop method describes how monitoring buyer questions decides which idea goes first, and the Founder Visibility Program reports the results weekly on one scorecard.
If you only want LinkedIn, see LinkedIn ghostwriter for B2B founders. For community distribution, see Reddit for founders.
Who writes the scripts
Shruti Kaushik founded Wise Mango in 2015 and has written more than 3,600 LinkedIn posts for founders. Her client work includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox (case studies). She was named one of Forbes Game-Changing Leaders in 2025, and her bylines include The Times of India, Business Insider and YourStory.
Wise Mango does not quote video results on this page. Progress is reviewed against measures agreed with you at the start.
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Common questions
Do you edit or produce the finished video?
Wise Mango writes the script, the clip brief, the title, the description and the transcript. You record and publish. If you want editing, it is scoped separately in the written proposal.
Will it work if I am uncomfortable on camera?
Often yes. A script built from your own interview is easier to deliver than improvising. You can edit any line so it sounds like you.
How long are the videos?
Length is set per idea and agreed in the proposal. The rule is one idea per video, with shorter clips only where the idea has natural parts.
Do you post to my channels?
No. You publish from your own accounts. Wise Mango never asks for logins.
Can video help me appear in AI answers?
Videos are public pages with titles, descriptions and transcripts that answer engines can read, so a clear, accurate set of those helps. No result is promised, and the Founder Visibility Program tracks it weekly.
Sources and methodology
This page describes Wise Mango's own process. Wise Mango figures come from its own records.