Shruti KaushikThe Founder Visibility Program is Wise Mango's outcome offer for B2B founders: each week Shruti Kaushik's studio produces your LinkedIn posts, Reddit contributions and founder video scripts, then reports a scorecard of posts shipped, profile views, inbound conversations and whether you are named or cited in AI answers for 10 buyer questions. LinkedIn ghostwriting is one part of it, not the whole product.
Who it is for
The program suits founders of B2B SaaS, AI, cybersecurity, fintech, developer tools and services companies who sell to buyers that research before they talk to sales. It fits when you have real expertise, a point of view that peers do not share, and no time to turn it into a weekly habit across several channels.
| You are likely a fit if | You are likely not a fit if |
|---|---|
| Your buyers check the founder on LinkedIn, Reddit and AI tools before a first call | You want a guaranteed number of followers, leads or revenue |
| You can give a short interview each cycle and approve drafts | You want content written without your input |
| You want one scorecard that shows what is working | You want automation that posts or comments from your accounts |
| You would rather be the answer to a buyer question than chase a viral post | You want invented traction stories or testimonials |
What is produced each week
Scope is set in a written proposal after discovery, so volumes are agreed per client rather than fixed here. The shape of a week is the same for every client.
| Channel | What Wise Mango produces | What you do |
|---|---|---|
| Posts drafted from your interviews, human-edited, in your voice | Approve and publish from your own account | |
| Thread picks and comment drafts that answer the question first and follow each subreddit's rules | Review, then post from an account you control, disclosing your role where the rules require it | |
| Founder video | A script and a clip brief for a short founder video built from the week's best idea | Record and approve |
| AI search | A check of 10 buyer questions and the content fixes that follow from it | Approve changes to your site or profile |
| Reporting | The weekly scorecard and next week's plan | Read it and reply with corrections |
Wise Mango never asks for your LinkedIn or Reddit login and never automates posting, comments, votes or connection requests. LinkedIn's User Agreement prohibits third-party automation on accounts, and a restricted founder profile costs more than a missed week.
What is measured each week
Four measures appear on every scorecard. They were chosen because a founder can check each one without trusting a vanity number.
| Measure | How it is counted |
|---|---|
| Posts shipped | Posts and clips published that week against the plan agreed with you |
| Profile views trend | Your LinkedIn profile views from LinkedIn's own analytics, shown as a trend across weeks rather than a single number |
| Inbound conversations | Messages, emails and form fills that came from your content, logged with the founder's confirmation of the source |
| Named or cited in AI answers | The same 10 buyer questions run in ChatGPT, Perplexity and Google AI Mode each week, recording whether you are named, cited as a source, or absent |
AI answers change between runs and between tools, so each result is recorded with its date and tool. No outcome is promised. See the sample scorecard for the layout, and the free AI answer audit to run a first check yourself.
How it runs
- Discovery. Two 60-minute calls cover your company, buyer, market and point of view. Output: a written voice guide and a positioning brief.
- Question set. Together we agree the 10 buyer questions the scorecard will track, written the way your buyers ask them.
- Proposal. A written scope that lists deliverables, review rounds, responsibilities, fees and exclusions before you commit. Pricing is shared on a call.
- Weekly cycle. Monitor, plan, produce, publish, measure. The full loop is on the Answer Loop method page.
- Monthly review. We read the scorecards together and decide what to scale, change or stop.
How it links to the Founder Brand Sprint and a Klype workspace
The Founder Brand Sprint on klype.ai is the structured starting point for a founder who wants the positioning and voice work done before the weekly rhythm begins. The program is the ongoing layer that comes after it.
Klype is the separate software platform Shruti built. A Klype workspace holds a company's voice, product facts, buyer and positioning in one place, so drafts use the same facts every week. Wise Mango is the done-for-you studio; Klype is the self-serve software. You can use the program with or without a workspace.
Who runs it
Shruti Kaushik founded Wise Mango in 2015 and has written more than 3,600 LinkedIn posts for founders. Her client work includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox (case studies). She was named one of Forbes Game-Changing Leaders in 2025, and her bylines include The Times of India, Business Insider and YourStory.
The 3,600+ posts figure refers to LinkedIn posts written since 2015. Nothing on this page is a promise of results, and no client results are quoted here. Read the case studies for documented work.
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Common questions
Is this just LinkedIn ghostwriting?
No. LinkedIn ghostwriting is one part. The program also covers Reddit contributions, founder video scripts and a weekly check of whether you are named or cited in AI answers, reported on one scorecard.
Do you post for me?
No. You publish from your own accounts. Wise Mango drafts, plans and reports, and never asks for logins or automates posting, comments or outreach.
Can you guarantee I will be named in AI answers?
No. AI answers vary by tool and by day. The program tracks 10 buyer questions weekly and fixes the content gaps it finds, but it promises the work and the reporting, not the result.
What does it cost?
Pricing is shared on a call. Scope is set after discovery and confirmed in a written proposal that lists deliverables, review rounds, fees and exclusions.
How is it connected to the Founder Brand Sprint?
The Founder Brand Sprint on klype.ai is a structured starting point for positioning and voice. The program continues the work every week and reports on it.
Sources and methodology
This page describes Wise Mango's own process. Platform rules referenced come from LinkedIn's User Agreement. Wise Mango figures come from its own records.