Shruti KaushikWise Mango is a founder-led LinkedIn ghostwriting studio run from India by Shruti Kaushik, working remotely with founders, executives and specialists in Singapore and worldwide. Singapore is two and a half hours ahead of India, so the working days overlap almost completely. Content is interviewed out of you on video, drafted to a written voice guide, edited by a person and approved by you before you publish. Engagements start with two 60-minute discovery calls; pricing and invoicing are arranged on the call.
A studio in India, working with Singapore
Wise Mango is run from India by its founder, Shruti Kaushik, and works remotely with clients worldwide. There is no Singapore office and no local team; what you get is the founder herself, on video, writing and editing your content. This page is for founders, executives and specialists in Singapore who want to know how that works in practice before booking a call.
Singapore is one of the easiest markets for an Indian studio to serve: the time difference is small, English is the business language, and the audience is used to working with regional teams. You work directly with the founder, on video and by email.
Time zones and call windows
India runs on IST, UTC+5:30, all year. Singapore is on SGT, UTC+8, so Singapore is two and a half hours ahead of India all year.
The overlap covers most of both working days. Typical call windows are 10:00 to 17:00 IST, which is 12:30 to 19:30 SGT; a morning slot in Singapore, such as 09:30 SGT, is 07:00 IST and can be agreed where needed.
Discovery calls are 60 minutes and interviews are short, so one agreed window a week usually covers everything. Drafts and approvals move by email and shared documents, so most of the work does not depend on overlap at all.
What the Singapore market means for your posts
Singapore's LinkedIn audience is regional rather than local. Many readers run Southeast Asia or Asia Pacific for a multinational, or sell across the region from a Singapore base, and they read posts for signals about how you operate across markets. Finance, fintech, logistics, professional services and regional SaaS are well represented, and the regulatory environment is taken seriously.
The tone that works is measured and precise. Overclaiming and hard-sell language read badly, and senior readers expect a point of view backed by specifics rather than motivation. Posts for Singapore are written to be read across the region, so references are chosen to travel, and anything touching regulated activity, such as financial services, is checked against the voice guide's exclusion list and, where required, your compliance team.
How the engagement runs
The process is the same wherever you are. Two 60-minute discovery calls, on video, establish business context, audience and voice and produce a written voice guide. A written proposal sets out deliverables, review rounds, responsibilities, fees and exclusions; pricing is shared on a call, and invoicing is arranged on the call. Each cycle then runs as a short interview followed by drafts. Shruti Kaushik writes and edits, AI supports drafting where it saves time, a human editor reads every piece, and you approve before publishing from your own account. No reach, lead or revenue outcome is promised.
A free resource whichever route you take: the Klype post checker, built by the same founder, flags unsupported claims, invented stories and machine-writing patterns in any LinkedIn draft, with no sign-up.
Book a 30-minute strategy call ↗
Prefer email? Write to shruti@wisemango.io with a line about your work and who you need to reach.
Common questions
Do you have an office in Singapore?
No. Wise Mango is run from India and works with Singapore clients remotely, on video and by email, with a working-day overlap of several hours.
What time are calls usually held?
Typically between 12:30 and 19:30 SGT, which is 10:00 to 17:00 IST. Earlier Singapore slots can be agreed.
Who writes the content?
Shruti Kaushik, the founder of Wise Mango, writes and edits the work. AI supports drafting; a human editor reads every piece; you approve before publishing from your own account.
Will you post from my account?
No. You publish everything yourself. Wise Mango never asks for your LinkedIn login and never automates posting or engagement.